Technology has been the remedy in a year of both professional and personal isolation. As some areas of the world seemingly turn the corner on the pandemic, technology will continue to shape how we interact with one another, particularly at work.
One of the most advanced ways people have managed to stay connected over the past year is through the use of augmented and virtual reality.
Despite the common misconception that this technology is farfetched for the average user, it has actually become much more accessible in recent years.
For instance, Whole Foods launched a virtual-browsing strategy this year allowing customers to browse their stores from the comfort of their homes.
While distancing may still be a necessity in the coming months, AR and VR capabilities have made it easier for colleagues to come together in a safer environment.
Looking at the big picture when it comes emerging technology will be essential for companies wanting to progress. By offering interactive experiences, such as Apple’s Quick Look feature, customers can easily decide if they want to purchase a product without physically seeing it.
It is also important to think a few steps ahead when incorporating new product features. For example, while 5G is still in its infancy, technology manufacturers should already be prepared to incorporate this network into their products.
Not only can new technology improve the sales and marketing aspects of accompany, it can also improve workplace operations. Incorporating tools such as AR and VR can improve collaboration and even training programs without requiring workers to be in the same room.