New York Restaurant Uses Coworking To Boost Business

Kindred, a New York City-based restaurant and wine bar, incorporated a new coworking program in an effort to set itself apart during the pandemic.

The East Village restaurant charges $25 for table rentals per person, giving them access to free coffee, WiFi and bathrooms.

“We started this back in September during the height of the pandemic when things were looking pretty dire,” said Moshe Schulman, one of Kindred’s partners. “This allowed us to have some passive income and also have marketing for the dinner service, and that’s continuing to be the case.”

The coworking tables come with a charging station and are available to rent from 10 a.m. to 4 p.m. during Kindred’s slower hours, and people are encouraged to keep their tables for Happy Hour at 5 p.m.

“Once you book the table, it’s yours for the full day. We won’t sell it, so you can come and go,” said Schulman.

Schulman added that the restaurant will likely continue with this offering as it has become increasingly popular, especially when it reopened in May after a winter-long pause. The restaurant also revamped its outdoor seating area to be ready for the winter months moving forward.