Sheila Lirio Marcelo, founder of Care.com, is the new executive chairwoman of The Wing and joins the company after it experienced a turbulent year last year.
Marcelo said the company has plans to expand its footprint nationally and globally as parts of the world begin to reopen, offering women extra support after facing the brunt of job loss in 2020.
“I want to pay it forward where I can create impact not only in coaching founders, but also, given how many women will come to The Wing, to actually create their businesses means that we can create [a] bigger impact on people’s lives — and they, in turn, serve other people,” said Marcelo.
As far as the future of the coworking operator goes, Marcelo believes that reignited excitement for coworking will help the firm in the future. She cited a membership survey that found 86% of respondents were excited about the company reopening its doors.
She added that the increased demand for hybrid work models has piqued the interest of more potential users, and that the company could expand its services to both metropolitan and suburban areas.
Last year, allegations of racism and discrimination against the company and its staff were brought to light, leading founder Audrey Gelman to step down as CEO.
Marcelo said the company and current CEO Lauren Kassan are attempting to address these issues by putting together a more current cultural code, which will include improving training methods and focusing on the needs of employees and members.