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Home News

Startups Are Rejecting Hustle Culture Norms

Aayat AlibyAayat Ali
August 23, 2021
in News
Reading Time: 1 min read
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Startups Are Rejecting Hustle Culture Norms

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The popularity of hybrid working arrangements may be leading to the end of hustle culture.

Major companies like Google, Facebook, Apple and others have committed to hybrid policies as they attempt to appease the needs of workers during the pandemic, while keeping them engaged.

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Now even startups, which historically abide by hustle culture, are adjusting to these new needs of employees.

For instance, French software startup Dataiku is making decisions about returning to the office depending on the region. Since the company has offices across various continents, Florian Douetteau, CEO of Dataiku, finds that coming into the office may not be practical for certain workers.

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Additionally, some companies are prioritizing office time for certain teams. For instance, sales teams may need to be in the office more often than those in engineering.

“There are teams that do benefit from actually connecting frequently with one another, and in fact, we do believe a lot in the virtue of human face-to-face connection from time to time, and there are other teams that actually can operate remotely, fairly seamlessly,” said Douetteau.

Similarly, some organizations are taking more of a “flexible-hybrid” approach like venture capital firm Forward Partners. Employees will be expected to come into the office Tuesdays and Wednesdays, but receive flexibility through the rest of the week.

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Aayat Ali

Aayat Ali

Aayat is an editor for the Daily Digest based in Lexington, Kentucky. She has worked with local coworking spaces since August of 2017 and enjoys taking her firsthand knowledge to write about the fascinating, constantly evolving world of flexible workspaces.

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