TikTok Launches TikTok Library In Partnership With GIPHY

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Social media giant TikTok has launched a new in-app feature called TikTok Library, allowing content creators to easily participate in new trends. 

The Library will first include content from database GIPHY, including GIPHY Clips, and later add other content such as audio, sounds, text templates, and more. 

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GIPHY launched its Clips feature as a way for partners from various industries, such as entertainment, movie, gaming, and music, to share content with sound to GIPHY’s platform 

The TikTok Library will support different Clips categories including: 

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• Iconic Moments that capture significant cultural moments 
• People that will offer content for anyone with a fandom 
• Quotes that include memorable sayings and phrases 
• Reactions that showcase a person’s real emotion to something 

The new feature will first roll out across select Android markets, then iOS next week before expanding worldwide. 

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