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Craig Hughes, the former global real estate leader at PwC, has joined The Instant Group’s executive team as demand for hybrid work continues to ramp up.
Hughes will serve as The Instant Group’s new CEO of partnership, where he will be in charge of nurturing the company’s landlord relationships.
“There will always be a place for the HQ and central office, but tenants want that portfolio of types of spaces, HQs, flex, virtual offices for people at home,” said Hughes. “Landlords have discovered from their customers what’s needed and they want to provide it.”
Hughes is taking his experience at PwC to help landlords and other real estate owners to adopt more hybrid and flexible amenities, something that many corporate businesses have embraced in wake of the office return.
Transforming spaces such as hotels, airline lounges, and vacant retail storefronts, Hughes will seek to expand hybrid work environments and allow these diverse real estate spaces to become providers of offices.
The Instant Group recently conducted several acquisitions ahead of its expansion plans, including Worka and virtual office firm DaVinci. The latter led the firm to claim that it is now the largest independent flexible office space marketplace in the world.
Currently, The Instant Group services over 250,000 businesses across 30,000 workspaces worldwide. In 2023, the firm plans to go public via an IPO.
