TikTok Expands Marketing Partner Program For Brands

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TikTok has expanded its Marketing Partner Program to include a variety of third-party marketing platforms and help companies better reach their audience.  

Using the program, marketers can easily manage their TikTok accounts without having to leave third-party platforms. Companies partnering as part of the program include Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social. 

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By integrating these tools, brands can manage, schedule, and publish content all within a single platform.  

Additionally, users will have the ability to track their profile and video metrics, allowing them to compare performance across various platforms. 

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The program also helps companies have a deeper understanding of their audience by tracking conversations happening in comments sections. By doing so, brands can easily engage in discussions with consumers. 

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