TikTok has expanded its Marketing Partner Program to include a variety of third-party marketing platforms and help companies better reach their audience.
Using the program, marketers can easily manage their TikTok accounts without having to leave third-party platforms. Companies partnering as part of the program include Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social.
By integrating these tools, brands can manage, schedule, and publish content all within a single platform.
Additionally, users will have the ability to track their profile and video metrics, allowing them to compare performance across various platforms.
The program also helps companies have a deeper understanding of their audience by tracking conversations happening in comments sections. By doing so, brands can easily engage in discussions with consumers.