Trust within the workplace has historically been a one-way street, but consumers are now interested in supporting businesses that are committed to upholding certain values.
According to a recent poll from Axios Harris, three of the top five companies that ranked top for brand reputation were grocery stores. However, social media and tech firms ranked much lower.
This is likely due to the lack of transparency and regulation when it comes to these industries. Hate speech, data breaches, and reports of poor company culture have hurt how the public perceives such brands.
As a result, pressure for these businesses to do right has never been more evident.
But how can leaders ensure that they are to be trusted? Creating a dedicated role is a good place to start.
Introducing the role of Chief Trust Officer can help companies address the minutiae of company policies to ensure that there are no glaring issues that could dampen staff and consumer confidence.
For instance, a Chief Trust Officer should have knowledge in new ethical technologies that eliminate bias in the workplace, bolster community, and enact change to wider social issues.
To do this, companies should hire a person who is well-versed in ethical technologies that can work alongside HR to create recognition systems for hard-working employees.
As the world enters the era of Web3.0 and its various attributes, companies have that much more of a responsibility to make business decisions that don’t compromise their connection between consumers and workers.