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Home News Business

Why Chief Trust Officers Are Critical For The Web 3.0 Era

Introducing the role of Chief Trust Officer can help companies ensure that there are no glaring issues that could dampen staff and consumer confidence.

Aayat AlibyAayat Ali
July 14, 2022
in Business
Reading Time: 2 mins read
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Why Chief Trust Officers Are Critical For The Web 3

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Trust within the workplace has historically been a one-way street, but consumers are now interested in supporting businesses that are committed to upholding certain values. 

According to a recent poll from Axios Harris, three of the top five companies that ranked top for brand reputation were grocery stores. However, social media and tech firms ranked much lower. 

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This is likely due to the lack of transparency and regulation when it comes to these industries. Hate speech, data breaches, and reports of poor company culture have hurt how the public perceives such brands.   

As a result, pressure for these businesses to do right has never been more evident.  

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But how can leaders ensure that they are to be trusted? Creating a dedicated role is a good place to start. 

Introducing the role of Chief Trust Officer can help companies address the minutiae of company policies to ensure that there are no glaring issues that could dampen staff and consumer confidence. 

For instance, a Chief Trust Officer should have knowledge in new ethical technologies that eliminate bias in the workplace, bolster community, and enact change to wider social issues.  

To do this, companies should hire a person who is well-versed in ethical technologies that can work alongside HR to create recognition systems for hard-working employees.   

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Yardi Kube automates flex and coworking operations

As the world enters the era of Web3.0 and its various attributes, companies have that much more of a responsibility to make business decisions that don’t compromise their connection between consumers and workers. 

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Source: World Economic Forum
Tags: BusinessTechnology
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Aayat Ali

Aayat Ali

Aayat is an editor for the Daily Digest based in Lexington, Kentucky. She has worked with local coworking spaces since August of 2017 and enjoys taking her firsthand knowledge to write about the fascinating, constantly evolving world of flexible workspaces.

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