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Later is a social media management platform that provides businesses with tools to plan, schedule, and publish their social media content across various platforms such as Instagram, Facebook, Twitter, and Pinterest. The platform was founded in 2014 by Matt Smith and is headquartered in Vancouver, Canada.
Later’s platform offers a range of features that enable businesses to streamline their social media marketing efforts, including a content calendar, visual planner, social media analytics, and more. The company also offers various resources and guides to help businesses optimize their social media strategies and grow their online presence.
Later has over 4 million registered users, ranging from small businesses to large corporations, making it one of the leading social media management platforms in the industry. The company has received various awards and recognition for its innovative approach to social media marketing, including being named one of the “Best Social Media Tools” by Forbes in 2021.
Later is committed to promoting diversity and inclusion on its platform, offering various initiatives and resources to support underrepresented groups. The company has also been active in social responsibility efforts, partnering with organizations to support charitable causes.
Overall, Later has become a trusted and popular choice for businesses looking to simplify their social media management efforts and optimize their online presence. With a focus on innovation, quality, and accessibility, Later is well-positioned to continue its growth and success in the social media management market.
