Dr. Gleb Tsipursky – The Office Whisperer
Nirit Cohen – WorkFutures
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Jonathan Price – CRE & Flex Expert
- AI is reshaping coworking by boosting efficiency, cutting waste, and helping operators make faster, data-backed decisions.
- Operators using AI are optimizing space, predicting churn, and adjusting pricing faster than those relying on guesswork.
- A clear divide is forming as AI tools quietly switch coworking performance benchmarks around occupancy and profitability.
Forget fancy interiors with shiny amenities — today’s coworking success story is being written in algorithms and data, not decor.
It’s become obvious that artificial intelligence is now a defining factor in the success of flexible workspace operators. While some companies are quietly pulling ahead by integrating AI into their daily operations, others are struggling to maintain profitability in an increasingly competitive market.Â
What once appeared to be a technology for enterprise-scale companies is now determining which coworking brands stay agile and profitable, and which ones are left behind.
Personalization Is Turning Into Profit
Coworking operators that use AI to better understand their member base are seeing returns in both revenue and retention. Operators can use this segmentation to offer targeted perks, customized packages, and early intervention with at-risk members.
For example, a space might detect that members in creative industries tend to use meeting rooms more often late in the day. With that insight, operators can change booking policies or introduce afternoon-only packages, maximizing utility and satisfaction.Â
These micro-adjustments add up to larger transitions in how well a space can serve its members, and they often generate higher revenue per square foot.
Spaces that are not using these kinds of data-driven strategies often default to generic service offerings. This makes it harder to compete on anything other than price, which compresses margins and erodes brand differentiation.
Smart Inventory Management Is a Competitive Lever
Another dimension where AI is creating a divide is inventory planning. Coworking software platforms are equipping coworking operators with tools that track real-time space utilization across networks. This helps managers decide which rooms or desks to open, close, or repurpose.
When AI is embedded in backend systems, it allows operators to avoid underutilization, which directly affects bottom-line performance. For comparison, operators without access to this intelligence may continue devoting premium space to underused services, slowly leaking revenue across locations.
Premium Space Demand Is Growing Faster Than Supply
Coworking operators serving enterprise clients are feeling increased pressure to deliver consistent, high-quality experiences. AI is enabling some of them to meet that demand, especially when it comes to managing hybrid workforces.
Data from JLL shows global office leasing volumes reached a five-year high in 2024 and remained robust in early 2025. Premium offices are now vanishing quickly as demand explodes worldwide post-COVID. 145 new coworking spaces opened across the U.S. in Q1 2025, increasing the nationwide total to 7,840—a 2% gain since the end of 2024.Â
This all points to a growing appetite for agile, well-equipped, office spaces.
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Operators using AI to monitor these trends in real time are the ones adjusting fastest, repositioning inventory or expanding into underserved areas before competitors.Â
Without AI, operators rely on historical data or delayed feedback loops, missing critical windows of opportunity.
A New Performance Benchmark Is Emerging
AI is becoming the baseline for operational excellence. As AI adoption widens, coworking brands are starting to diverge not just in technology sophistication but in fundamental performance. Operators leveraging AI are reporting higher occupancy rates, longer member retention, more responsive pricing, and lower operating costs.
For example, coworking space Werqwise experienced a 960% increase in meeting room bookings and an 850% revenue growth quarter over quarter by implementing AI-driven dynamic pricing strategies.
Meanwhile, those without AI tools face lower customer lifetime value, slower decision cycles, and thinner margins. This isn’t simply a matter of being high-tech or not. It is a matter of being profitable or struggling to break even.
The coworking sector is entering an era where digital intelligence defines financial performance. AI is allowing forward-thinking operators to adapt with precision, serve members more effectively, and capture growth ahead of the curve. The result is a clear profit divide—one that is likely to grow wider as demand for flexible workspaces intensifies.
Real-World Examples of The AI Advantage
WeWork: Predictive Analytics for Space Optimization
Coworking operator WeWork has integrated neural networks to forecast meeting room usage with 40% more accuracy than traditional methods. By analyzing data from over 200 locations worldwide, WeWork can optimize space utilization, reducing wasted resources and enhancing member satisfaction.
This kind of adaptive growth, supported by automated intelligence, has become a blueprint for tech-enabled coworking brands. Operators that rely solely on market intuition or fixed lease models face slower growth and higher risk exposure, especially in today’s capital-sensitive environment.
Nexudus: AI-Driven Member Segmentation
Nexudus, a coworking management software, employs AI to segment members based on behavior, financial interactions, and engagement metrics. This segmentation allows operators to tailor services, predict churn, and identify upselling opportunities, leading to improved member retention and increased revenue.
