Dr. Gleb Tsipursky – The Office Whisperer
Nirit Cohen – WorkFutures
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Jonathan Price – CRE & Flex Expert
From smart lighting systems and app-based room bookings to AI-driven analytics that promise to improve operations, the technological options available for coworking spaces seem endless and keep expanding.
Many operators are excited by the potential to modernize their spaces, create a better member experience, and improve efficiency. However, the reality is that investing in advanced office technology often comes with financial challenges that make the return on investment difficult to realize.
Understanding when and how office tech pays off is essential for coworking operators aiming to make smart decisions.
The Financial Hurdles of Upgrading Office Tech
One of the biggest barriers is the upfront cost. Installing new technology is rarely just a one-time purchase. There are often hidden expenses such as installation fees, software subscriptions, training staff on new systems, and ongoing maintenance. For coworking spaces, especially smaller ones or those just starting out, these expenses can feel overwhelming.
Beyond the financial investment, rolling out new technology can create operational interruptions. Downtime during installation and bugs during the early stages can temporarily disrupt the member experience. These short-term challenges can affect productivity and even member satisfaction, which adds pressure to justify the investment.
Understanding Member Adoption and Usage
Another important consideration is whether members will actually use the technology provided. Coworking spaces serve a diverse group of people — freelancers, startups, remote teams, and corporate clients — each with their own preferences and work styles. Some members may embrace the latest apps and smart features, while others prefer simpler, familiar tools.
When technology is underused, it becomes hard to justify the costs. Investing in features that do not resonate with the majority of members will not translate into improved revenues or efficiencies. This makes it important for operators to carefully evaluate the specific needs of their community before committing to large tech investments.
While member satisfaction is crucial, technology decisions must also make financial sense over time. Operators should consider not just how much the tech costs, but how and when it pays for itself — through cost savings, increased member retention, or higher occupancy rates.
Without a clear ROI timeline, even the most advanced tools can quickly become sunk costs.
When Technology Can Make Financial Sense
Despite the challenges, there are clear situations where technology investments can deliver a positive return.
Enhancing the Member Experience
Simple and practical technology solutions such as easy-to-use room booking apps, contactless entry systems, or seamless Wi-Fi can elevate the overall experience for members. A smooth, hassle-free environment often allows coworking spaces to justify higher membership rates or attract clients willing to pay for modern conveniences.
Saving Costs Behind the Scenes
Technology that helps manage resources more efficiently can bring significant savings over time. For example, smart sensors that monitor lighting and heating can reduce energy bills. Systems that track usage patterns allow operators to adjust cleaning schedules and maintenance, making operations leaner and more cost-effective.
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Leveraging Data for Smarter Space Management
One of the biggest advantages of office technology is the ability to gather data. Usage statistics reveal how different areas of the workspace are utilized throughout the day or week. This information helps operators optimize layouts and amenities to better match member behavior, potentially increasing retention and occupancy. High occupancy and happy members are essential for a coworking space’s profitability.
Finding the Right Balance
Testing technology in one part of the space or in a pilot location allows operators to assess impact without committing too much upfront.
Working with technology providers who offer modular and scalable solutions can also help manage costs and allow flexibility as needs change, with the goal being to implement tools that solve real problems and improve the member experience without creating unnecessary complexity or expense.
The Future of Office Tech in Coworking
Technology will continue to play a role in shaping coworking spaces, but requires thoughtful investment in the right tools to successfully enhance operations, boost member satisfaction, and ultimately support business growth.
At the same time, technology should be viewed as one piece of the puzzle — combined with thoughtful design, strong community building, and adaptable management strategies.
