Dr. Gleb Tsipursky – The Office Whisperer
Nirit Cohen – WorkFutures
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Jonathan Price – CRE & Flex Expert
Coworking spaces love to talk about community. It’s a word that shows up in almost every website, press release, and brand video. And to be fair, many operators do an excellent job encouraging that sense of connection by organizing events, building culture, and creating places where people feel seen, supported, and part of something larger than themselves.Â
But as climate events grow more severe, security threats evolve, and digital systems become more vulnerable, a different kind of question emerges: What happens to that community when a crisis hits?
In times of disruption, a true sense of community isn’t built on kombucha taps and weekly networking. It depends on trust, readiness, and the ability to act, and that means flexible workspace operators need to be thinking beyond hospitality and aesthetics, and start asking themselves some hard questions about their role and responsibilities.
Because if you say you care about your community, then that care has to extend into how well you’re prepared to protect it.
Preparedness as a Core Responsibility
Let’s be honest, most coworking operators aren’t disaster response experts, and they shouldn’t be expected to be. But they are business owners, space managers, and often leaders in their local entrepreneurial ecosystems. That position comes with responsibility.
In practical terms, this starts with basic readiness: clear evacuation plans, up-to-date first aid kits, trained staff who know what to do in the event of a fire, medical emergency, or violent incident.Â
But the conversation can’t stop there, because we’re entering an era where crises are more complex and less predictable. Cyberattacks, severe weather events, infrastructure failures, and public safety incidents are becoming part of the operating landscape, and members will expect that the spaces they rely on for work each day are equipped to respond.
That might mean having backup power systems in areas prone to outages. It might mean knowing how to lock down a facility quickly if there’s a nearby threat. It could even be as simple as having a strong communication protocol when something goes wrong, so members aren’t left wondering what’s happening or what to do.
Building Trust Before It’s Tested
A crisis tests systems as well as leadership. And when a member community is in the middle of something uncertain or frightening, they’re going to look to the people who run the space to set the tone, provide guidance, and help restore a sense of calm.Â
That’s a level of trust that gets built slowly, and tested instantly.
Operators who have taken the time to plan for scenarios, who communicate transparently and act decisively when needed, will earn that trust. And in many cases, those actions ripple outward.Â
Flexible workspaces are often hubs in their local communities. Members include freelancers, parents, remote employees, founders, and even nonprofits. When a crisis affects one of them, it often affects others too, so a strong response from a workspace can provide stability, resources, or even just comfort to people navigating uncertainty.
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There’s also an opportunity here. The operators who take crisis readiness seriously are differentiating themselves in a market that’s becoming more competitive and more mature.Â
Members are evaluating spaces based on values, leadership, and how well the space aligns with the way they want to live and work. In that equation, safety, care, and preparedness matter.
From Reactive to Resilient
In many ways, the flexible workspace industry is still operating in a post-COVID recovery mindset. But the next frontier is about becoming resilient, which includes economic resilience, but it also means the ability to withstand shocks, to adapt in real time, and to keep people safe when things don’t go as planned.
This doesn’t require massive investments or complicated systems. Sometimes, it’s about relationships — knowing your local emergency services, connecting with neighboring businesses, or simply checking in with members during a major event.Â
Other times, it’s about mindset — treating crisis planning not as a checkbox, but as a natural part of operational excellence. And as hybrid work changes (with more people relying on flexible spaces as their primary workplace) these responsibilities become even more central to the role of the operator.
The truth is, no one expects a coworking brand to function like the Red Cross, but they do expect the space where they spend 40 hours a week to have their back when things get uncertain.Â
Operators don’t need to have all the answers..but they do need to be thinking ahead, asking better questions, and treating safety as seriously as they treat design, technology, or member experience.
Leadership in Action
There are already signs that the industry is waking up to this. Some spaces in hurricane-prone areas have invested in storm-proofing and emergency supply storage. Others have formed coalitions with local government or community orgs to act as emergency hubs when disaster strikes.Â
A few have taken steps to improve digital infrastructure, adding cybersecurity layers to protect members’ data and reduce operational downtime.
These examples are encouraging, but they’re still the exception, not the rule. If community is really the heart of coworking, then protecting that community — in both everyday and extraordinary moments — needs to become a more visible, active priority across the board.
