Dr. Gleb Tsipursky – The Office Whisperer
Nirit Cohen – WorkFutures
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Jonathan Price – CRE & Flex Expert
In the modern job market, no one can quite explain the new must-have skill employers are asking for most.
Across industries and job functions, “AI experience” is suddenly showing up in job descriptions from entry-level to executive roles. Whether you’re applying to be a copywriter, business analyst, or marketing lead, chances are you’ll be asked if you “understand generative AI,” are “fluent in AI tools,” or can “apply AI to enhance workflows.”
But here’s the catch: There’s no clear definition of what any of that actually means.
The Great AI Fluency Fog
For Taylor Tucker, a former project manager, it felt like a professional gaslight.
After using ChatGPT and other tools for her event planning side business — to help with budgeting, writing, and even refreshing her resume — she assumed she was well on her way to being “AI capable.”
But when applying for a job at Disney, the recruiter dismissed her experience as a “tough sell,” according to The Washington Post.
Tucker wondered if AI just came out, how on earth everyone had so much AI experience already — a question echoed by thousands of job seekers suddenly feeling like they missed an AI bootcamp no one told them about.
According to job platforms like LinkedIn and Indeed, AI-related keywords in job listings have spiked dramatically, even in nontechnical roles. And yet, employers themselves admit there is no universal standard for what “AI fluency” means.
It could mean anything from curiosity and willingness to learn to full-blown technical implementation. And it varies widely depending on the company, role, or hiring manager.
Everyone Wants It, Few Can Define It
This undefined demand is creating confusion and stress among workers trying to keep up. In a recent job post from a health-tech firm, applicants were told they’d be evaluated not just on their use of AI, but how creatively they used it to identify growth opportunities or improve customer experience.
Other companies, like Zapier, have gone so far as to create internal charts ranking employees as “AI capable,” “adoptive,” or “transformative,” based on how deeply they integrate AI into their daily tasks.
A capable employee might use AI to help draft a report. A transformative one builds a tool to automate the report entirely.
Even creative roles are seeing rising expectations. A social media manager might be expected to not only generate content ideas using AI, but also optimize audience targeting, analyze engagement metrics, and create templates for other teams — all with generative AI tools.
AI as a Coworker, Not Just a Tool
What’s driving the ambiguity is that generative AI — like ChatGPT, Midjourney, or Claude — is not a fixed skill like Excel or Python. The technology is expanding across domains, and most companies are still figuring out how to use it effectively.
And that’s exactly the problem: they want employees to help them figure it out.
For companies still on the edge of digital transformation, hiring people who can “think in AI” has become a survival tactic. Employers don’t necessarily want technical engineers in every role, but they do want people who understand how to use AI tools to make smarter decisions, faster workflows, or better customer experiences.
That might mean using AI to summarize long meetings, draft emails, research trends, generate design variations, write code snippets, or analyze data — often with minimal technical knowledge.
What This Means for Job Seekers
The good news is that AI skills are more accessible than ever. You don’t need a computer science degree to get started. What hiring managers want is proof you’re not ignoring the AI revolution, and that you’re learning fast.
For job seekers, that means:
- Documenting AI use cases: Use your resume and interviews to describe how you’ve applied AI in real tasks, even if informally.
- Taking initiative: Explore certifications or free online courses. Use ChatGPT or other tools in your personal or freelance work.
- Demonstrating mindset: Companies want people who are curious, adaptable, and open to AI, even if you’re still learning the ropes.
Why This Matters for the Future of Work
AI is quickly becoming a colleague, a collaborator, and a skill benchmark. As hybrid work models grow and productivity pressures mount, the ability to use AI effectively may soon separate stagnant teams from innovative ones.
But here’s the risk: if companies don’t clearly define what “AI experience” actually means, they risk alienating qualified candidates who don’t think their experience counts, or who are too intimidated to try.
It also raises equity concerns. Not every worker has equal access to the tools, time, or training to become “transformative” with AI.
If employers aren’t careful, AI could become yet another vague gatekeeping term that widens opportunity gaps instead of closing them.
So What Should Workers Do?
If you’re a job seeker, manager, or even a small business owner, the takeaway is this: now is the time to get intentional about how you use AI, talk about AI, and advocate for better AI literacy.
Start small. Pick one tool and master it in a real-world task. Read case studies. Learn prompt engineering. And document everything you do. Show your process, not just your outcomes.
Because for now, there’s no universal certification, no golden standard — just a lot of employers looking for people who aren’t afraid to figure it out as they go.
