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WeWork India is repositioning itself beyond its roots as a coworking provider, aiming to become a broader managed services partner for businesses as client expectations evolve, reports CNBCTV18.
The shift, announced by Managing Director and Chief Executive Officer Karan Virwani, reflects changes in demand since the company entered the Indian market roughly eight years ago, when its core customers were primarily startups and mid-sized firms seeking flexible office space.
As larger enterprises began adopting flexible work arrangements, WeWork’s role expanded alongside them. Virwani said the company’s offering has now moved toward a more comprehensive model.
“We move from co-working to now what we’re doing is workspace as a service,” he said, noting that WeWork now supports a wide range of users — from freelancers booking desks for a day to multinational companies occupying large office footprints.
Closer engagement with enterprise clients has also given WeWork deeper insight into how organizations are rethinking hybrid work and operational efficiency. According to Virwani, this has created opportunities beyond providing physical office space.
Companies are increasingly open to outsourcing services such as employee transportation, food management, and workplace experience rather than building those capabilities internally.
“Over time, we want to move up the value chain and try to do a bit more for these companies,” he said.
Value-added services already account for a growing share of WeWork India’s business. Virwani said these offerings currently contribute around 14 to 15 percent of revenue, a higher proportion than many peers. Even modest growth could have an outsized financial impact.
“Even if it moves up 1–2%, at this base of revenue, it almost all flows down to the bottom line,” he said, pointing out that these services rely largely on manpower and operational support rather than heavy capital investment.
The company plans to scale these offerings gradually rather than rush the transition, particularly as enterprise clients become more comfortable outsourcing non-core workplace functions. In the near to medium term, WeWork expects value-added services to add several percentage points to revenue, with a direct benefit to margins.
