Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
Coworking spaces are clearly having a moment, which explains why real estate firm CBRE decided to launch its shared workspace subsidiary Hana last October.
Hana president and chief development officer Scott Marshall said that in order for companies to retain talent, they need to have a place where people want to work. That’s where Hana comes in, offering a flexible option for occupiers and investors a way to fulfill demand.
Hana offers short term leases and a space that reflects each company’s culture, rather than being bombarded by the operator’s brand. The company also operators through a owner/investor partnership model.
“We’re giving investors increased transparency within that space,” said Marshall. “Part of that partnership is our co-investment in the space, so our financial objectives are aligned. In some cases, the owner and Hana are operating the space together for the best interest of the occupier.”
