Future of work newsletter free subscription Future of work newsletter free subscription Future of work newsletter free subscription
  • Marketplace
  • Resources
  • Business Directory
  • Events
  • Advertise
  • Brand Pulse
  • Publish a Press Release
  • Get the Newsletter
  • Contact
  • About Us
The FUTURE OF WORK® since 2003
Allwork.Space
No Result
View All Result
Subscribe
  • More
    • Columnists
      • Dr. Gleb Tsipursky – The Office Whisperer
      • Nirit Cohen – WorkFutures
      • Angela Howard – Culture Expert
      • Drew Jones – Design & Innovation
      • Jonathan Price – CRE & Flex Expert
    • Get the Newsletter
    • Events
    • Advertise With Us
    • Publish a Press Release
    • Brand PulseNew
    • Partner Portal
  • Latest News
  • Business
  • Leadership
  • Work-life
  • Career Growth
  • Tech
  • Design
  • Workforce
  • Coworking
  • CRE
  • Podcast
  • More
    • Columnists
      • Dr. Gleb Tsipursky – The Office Whisperer
      • Nirit Cohen – WorkFutures
      • Angela Howard – Culture Expert
      • Drew Jones – Design & Innovation
      • Jonathan Price – CRE & Flex Expert
    • Get the Newsletter
    • Events
    • Advertise With Us
    • Publish a Press Release
    • Brand PulseNew
    • Partner Portal
  • Latest News
  • Business
  • Leadership
  • Work-life
  • Career Growth
  • Tech
  • Design
  • Workforce
  • Coworking
  • CRE
  • Podcast
No Result
View All Result
Subscribe
Allwork.Space
No Result
View All Result
Advertisements
Nexudus - Tech Stack Lovers
Home Business

Why Your Business Center Should Support ‘We’ Work

Mike SullivanbyMike Sullivan
April 23, 2013
in Business
Reading Time: 2 mins read
A A
How coworking is moving into the traditional office (image from turnstone)

How coworking is moving into the traditional office (image from turnstone)

The National Real Estate Investor recently published an article asking, “Will Coworking Erode Demand for Office Space?” This is a key question as coworking gains momentum.

Officing Today set out to get thought leaders to chime in on the topic.

Advertisements
Fiverr - All Your Marketing Needs

Here’s the blurb from National Real Estate Investor: “Coworking – the latest trend in workplace strategies – could be the catalyst that shakes up the staid office market. The tradition of ‘one worker, one desk’ may soon be a thing of the past. Companies across industries are eliminating offices, private work stations and cubicles in favor of team-oriented and shared workspaces.”

We asked Kevin Kuske, general manager and chief anthropologist at turnstone, a Steelcase brand that helps small and emerging companies create great workplaces, for his take on the topic. He told us he thinks the article rightly identified the breaking of the ‘one worker, one desk’ paradigm.

Advertisements
Maximize Flexible Space Revenue

“This is actually something we recommend strongly in our designs,” he says. “It allows you to dedicate more space to different types of creative ‘we’ work and creates spaces that have more density and buzz.”

But that’s not the whole story.

Kuske asks and answers a larger question: Is this a result of coworking or is it an independent trend that is affecting all office space? He argues for the second scenario.

“This is just one of many powerful changes on how we work being driven by mobility. Once we are truly mobile in how we work, what we look for is a network of places to work,” Kuske says. “Each place chosen because it supports the types of work we need to do at that moment the best. Movement from ‘perch’ to ‘perch’ throughout the day also promotes more wellbeing, even these small movements and changes in postures can have a big impact on health and wellbeing.”

Advertisements
Workspaces Run Better On UltraSoftBIS

As Kuske sees it, in its early years coworking has mainly served to find new purpose to idle real estate and to help give people who work out of a traditional office a place to be part of a community and a culture. A place to network, barter and share ideas, coworking has been a very healthy concept for independent workers and isolated corporate workers.

As for the biggest question of all – will coworking erode traditional office space rentals? – Kuske says it will if traditional office space rental planners don’t respond to the changes in how people are working.

“We have moved into an age of what we call ‘networked’ work. The dominant way to add value is through creative work and creative work requires people to intersect with people and information,” he says. “The design of office space rentals needs to be influenced by these changes in work and support creative ‘we’ work as much as it supports heads down ‘I’ work.”

More to come in our next article installment. We hope you will tune in.

More stories for you

India's Smartworks Coworking IPO Draws Strong Demand As Investors Snap Up All Shares On Day 2

India’s Smartworks Coworking IPO Draws Strong Demand As Investors Snap Up All Shares On Day 2

4 days ago
IWG To Double Flexible Workspace Locations Across Kenya This Year

IWG To Double Flexible Workspace Locations Across Kenya This Year

4 days ago
Italy’s Rail Revamp Turns Stations Into Coworking Hubs

Italy’s Rail Revamp Turns Stations Into Coworking Hubs

5 days ago
Coworking Is Moving Into Apartment Buildings As A Powerful CRE Strategy For Tenant Retention

Coworking Is Moving Into Apartment Buildings As A Powerful CRE Strategy For Tenant Retention

5 days ago

Thanks to myturnstone.com for the accompanying image.

Advertisements
Subscribe to the Future of Work Newsletter
Tags: Coworking
Share5Tweet3Share1
Mike Sullivan

Mike Sullivan

Mike Sullivan is the Chief Marketing Officer at Alliance Virtual Offices, a global virtual office network providing flexible workspace solutions for modern businesses. Mike utilizes his deep understanding of the virtual office and flex space industry to provide expert insights that help centers streamline virtual office operations, reduce cost, and maximize revenue.

Other Stories Recommended For You

India's Smartworks Coworking IPO Draws Strong Demand As Investors Snap Up All Shares On Day 2
News

India’s Smartworks Coworking IPO Draws Strong Demand As Investors Snap Up All Shares On Day 2

byAllwork.Space News Team
4 days ago

Smartworks Coworking Spaces' $67.6 million India IPO was fully subscribed on the second day of bidding on Friday, as retail...

Read more
IWG To Double Flexible Workspace Locations Across Kenya This Year

IWG To Double Flexible Workspace Locations Across Kenya This Year

4 days ago
Italy’s Rail Revamp Turns Stations Into Coworking Hubs

Italy’s Rail Revamp Turns Stations Into Coworking Hubs

5 days ago
Coworking Is Moving Into Apartment Buildings As A Powerful CRE Strategy For Tenant Retention

Coworking Is Moving Into Apartment Buildings As A Powerful CRE Strategy For Tenant Retention

5 days ago
Advertisements
Workspaces Run Better On UltraSoftBIS
Advertisements
Nexudus - Tech Stack Lovers

Unlock your competitive edge in tomorrow's workplace.

Join a community of forward-thinking professionals who get exclusive access to the latest news, trends, and innovations that are shaping the future of work.

©2024 Allwork.Space News Corporation. All Rights Reserved.

Exploring the Future Of Work® since 2003.

Advertise   Newsletters   Privacy Policy   Terms Of Use   About Us   Contact   Submit a Press Release   Brand Pulse   Podcast   Events   

No Result
View All Result
  • Home
  • Latest News
  • Topics
    • Business
    • Leadership
    • Work-life
    • Workforce
    • Career Growth
    • Design
    • Tech
    • Coworking
    • Marketing
    • CRE
  • Podcast
  • Events
  • About Us
  • Solutions
    • Advertise | Media Kit
    • Publish a Press Release
    • Brand Pulse
Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00