Major office space provider IWG has started adopting the franchisor model, pioneered by fast-food company McDonald’s, in its effort to edge further away from WeWork.
The next obvious step for WeWork
WeWork is set to launch a more personalized version of a coffee shop. The company’s Made by We retail branch is opening its first location at 902 Broadway in New York’s Flatiron neighborhood.
WeWork tenants and the public will have the chance to book from 100 workspace seats and six meeting rooms by the minute, hour or day.
Australia’s Bluestone Lane hospitality company will run the cafe, and member companies will be able to sell their own goods at a “market stand.”
This news follows the company’s recent rebranding as The We Company, that includes sectors such as co-living company WeLive and educational limb WeGrow.
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