WeWork burrowing into yet another sector of the market
WeWork is spreading its wings even further, announcing a new partnership with LIKEtoKNOW.it to open a pop-up shop at Aviation House in London where customers can purchase items from Matalan, Urban Outfitters, Amazon and more.
Recently, the company introduced WeMARKT in an attempt at further delving into the retail world that offers apparel, office supplies, and food.
Succeeding this was another partnership with Rent the Runway, an online retailer that provides rental designer dresses and accessories. WeWork expanded these drop-off centers across 15 locations as well as hosting pop-ups in the spaces.
In short, it is clear that WeWork is evolving into much more than a coworking space provider and is rapidly making a name for itself in various other sectors, namely retail.
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