Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
Today’s workplaces are relaxed, collaborative and technology-driven as more companies try to meet the demands of the modern workforce.
“The primary goals for organizations remain the same: attracting and retaining top talent, enabling this talent to achieve organizational goals successfully, and doing all of this in a fiscally responsible manner,” said Nina Charnotskaia, senior director of workplace strategy at CBRE. “What is changing is the role the workplace plays in enabling these goals. Top performing organizations recognize the important value of their workplace as a destination for their people — a place that brings them together as a community, fosters culture and connection to purpose and gives them the resources to be their most effective.”
Now, amenities in the workplace are reflecting changing workplace cultures. For example, offices may offer upgraded kitchens and break rooms where workers can share a meal together, fitness facilities, cafes, event spaces, mother’s rooms, bicycle storage, pingpong tables and much more.
“I think the trend is we’re going to see amenities, amenities, amenities and then the location — not just a pure office park,” said Tom Allen, executive vice president and principal for Cushman & Wakefield/Sage Partners in Rogers. “I think people want to be in a location where you can easily walk to a restaurant, to a hotel, to retail. They don’t want to be on a massive campus where you feel isolated.”
