The “Why Of Work” And What It Means For The Future

The past year has had an impact on the workforce in a multitude of ways. While unemployment plagued much of the world, workers began to question what they truly wanted from their careers.

In fact, a PwC study revealed that Millennials are 5.3 times more likely to stay on at a company whose purpose they are connected to.

This aligns with University of Michigan professor David Ulrich’s concept of “Why of Work”. This idea aims to help employees feel fulfilled and purposeful in their work experiences.

However, this is no longer limited to charitable callings. Now, companies must redirect their goals to become purpose-driven in order to make a greater impact on employees and their community.

Even more, Deloitte has found that purpose-driven companies grow three times faster than their competitors. This is why more organizations are investing into skills-based volunteering programs, climate change policies and more.

Many of these changes are actually led by employees themselves. But how can staffers encourage their colleagues and higher-ups to make a difference from within their organization?

For starters, it’s important to identify what matters to you most. This can range from climate change initiatives to mental health resources and everything in between.

More importantly, don’t be afraid to let your employers know if you feel that there is something missing from your company’s social and environmental impact (SEI) approach. If the company is serious about making a difference, they will be eager to hear diverse perspectives on these goals.