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Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
The Atlanta-based subsidiary of Bridge Investment Group, Bridge Commercial Real Estate, will roll out an in-house flexible coworking operation across five locations.
The initial expansion for the program, coined Abridge, will include 158,000 square feet of flex office space in five metro areas, which will be geared towards large companies looking for suburban offices.
This program is expected to grow to 1 million square feet across Bridge’s national portfolio, which currently has over 14 million square feet across 15 states.
“What we’re trying to do is solve for enterprise users who are trying to protect their own brand, but have some of the same needs that coworking has solutions for,” said Jeff Shaw, CEO of Bridge Commercial.
Abridge’s Atlanta locations will feature 20,000 square feet of space at two of the company’s properties in Buckhead and in the Cumberland/Galleria market.
The firm will also open Abridge locations in the suburbs of Dallas, Miami, Minneapolis and Washington, D.C.
“If you look at the behavior of cycles and you look at the last couple of cycles in Atlanta, whenever you’re seeing uncertainty, businesses tend to want to be safe,” said Shaw. “They want to minimize risk.”
