Holograms are no longer a tool used by Star Wars universe droids to send messages — instead, professionals may now meet with their boss via holographic technology.
The demand for this technology has accelerated due to the increase of virtual meetings over the past year or so. However, because of the limitations of platforms like Zoom, holograms aim to provide a more interactive meeting experience.
Some companies have already started incorporating this technology, like WeWork, which recently announced a partnership with ARHT Media Inc. The company, which specializes in hologram technology, is helping WeWork bring holographic technology to 16 WeWork locations.
Google has also started its Project Starline initiative that aims to provide a three-dimensional experience for its virtual meetings.
Using this technology, companies are able to close deals, engage employees and provide more meaningful connections thanks to the ability to easily read body language.
Companies are also hoping to use these tools to host seminars or training sessions and allow employees to attend, while providing a more efficient and effective experience.