Millennials may have been the first generation of workers to disrupt traditional ways of working, but they’re no longer the only ones driving change in the way we work.
As the first generation of digital natives, Gen Z know better than anyone that traditional work models are no longer suited for the 21st century.
Companies that want to attract young workers need to take note of the demands and preferences of Gen Z professionals. Unlike previous generations, Gen Z’ers believe that things can and must be different–they’re driven by purpose and a sense of belonging–and they’re not willing to settle for anything less.
Gen Z has nothing to lose, so rather than “sucking it up”, they ask why should they? They are rejecting traditional ways of working–and that’s not a bad thing.
If companies listen to Gen Z and give them what they’re asking, they stand to unlock the most engaged and productive workers to date.
