Allwork.Space
The FUTURE OF WORK® since 2003
Find A Flexible Office Here
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    10 Changes Your Organization Must Make To Succeed This Year

    10 Changes Your Organization Must Make To Succeed This Year

    Do Pay Transparency Laws Actually Matter

    Do Pay Transparency Laws Actually Matter?

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Establish An Effective Hybrid Work Environment In 6 Steps

    Establish An Effective Hybrid Work Environment In 6 Steps

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    How Africa’s Economy will Harness Digital Tech in the Future of Work

  • Work-life
    Optimizing the Hybrid Work Landscape for Tasks to Do at Home

    Optimizing the Hybrid Work Landscape for Tasks to Do at Home

    5 Reasons 15-Minute Cities Could Be The Key To Work-Life Balance

    5 Reasons 15-Minute Cities Could Be The Key To Work-Life Balance

    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Driving Sustainable Change: Advice for Facilities Managers

    Driving Sustainable Change: Advice for Facilities Managers

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

  • Tech
    What Every Business Needs to Know About Managed Development Services

    What Every Business Needs to Know About Managed Development Services

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

  • Design
    Human Connection As Part Of The Hybrid Experience

    Human Connection As Part Of The Hybrid Experience

    Designing with Insight and Intention: Uncovering Behavioral and Functional Needs

    Designing with Insight and Intention: Uncovering Behavioral and Functional Needs

    Redefining “Amenity” in the Workplace

    Redefining “Amenity” in the Workplace

    How to Design for Behavior To Create a New In-Person Working Environment

    How to Design for Behavior To Create a New In-Person Working Environment

    People-Driven Alternate Workspaces

    People-Driven Alternate Workspaces

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    Resimercial Design Balances Comfort and Sustainability in the Office

    Resimercial Design Balances Comfort and Sustainability in the Office

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Repurposing Furniture Realizing the Environmental, Economic, and Design Benefits

    Repurposing Furniture: Realizing the Environmental, Economic, and Design Benefits

  • Workforce
    Amidst an Unyielding Labor Market, Remote Work Opportunities Surface as an Attraction for Frontline Workers

    Amidst an Unyielding Labor Market, Remote Work Opportunities Surface as an Attraction for Frontline Workers

    3 Steps To Fostering Employee Engagement Through a Partnership Model

    3 Steps To Fostering Employee Engagement Through a Partnership Model

    How To Post On Social Media About Losing Your Job

    How To Post On Social Media About Losing Your Job

    Hiring Internationally Doesn't Have To Make Payroll Complicated

    Hiring Internationally Doesn’t Have To Make Payroll Complicated

    Master the Art of Hosting Engaging Virtual Meetings

    Master the Art of Hosting Engaging Virtual Meetings

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    5 Steps To Master The Hybrid Work Model

    Unmasking the Corporate Return-to-Work Fallacy A Genuine Approach to Junior Staff Development

    Unmasking the Corporate Return-to-Work Fallacy: A Genuine Approach to Junior Staff Development

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

  • Coworking
    Can Female-Centric Coworking Spaces Work?

    Can Female-Centric Coworking Spaces Work?

    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    All Good Work Partners with JLL To Support Nonprofit Organizations

    All Good Work Partners with JLL To Support Nonprofit Organizations

    We Told You So

    We Told You So

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    TrueView360 Interactive Virtual Tours

    TrueView360s Interactive Virtual Tours

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

  • CRE
    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

  • Podcast
  • Subscribe
  • More
    • Advertise With Us
    • Marketplace
    • Events
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    10 Changes Your Organization Must Make To Succeed This Year

    10 Changes Your Organization Must Make To Succeed This Year

    Do Pay Transparency Laws Actually Matter

    Do Pay Transparency Laws Actually Matter?

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Establish An Effective Hybrid Work Environment In 6 Steps

    Establish An Effective Hybrid Work Environment In 6 Steps

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    How Africa’s Economy will Harness Digital Tech in the Future of Work

  • Work-life
    Optimizing the Hybrid Work Landscape for Tasks to Do at Home

    Optimizing the Hybrid Work Landscape for Tasks to Do at Home

    5 Reasons 15-Minute Cities Could Be The Key To Work-Life Balance

    5 Reasons 15-Minute Cities Could Be The Key To Work-Life Balance

    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Driving Sustainable Change: Advice for Facilities Managers

    Driving Sustainable Change: Advice for Facilities Managers

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

  • Tech
    What Every Business Needs to Know About Managed Development Services

    What Every Business Needs to Know About Managed Development Services

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

  • Design
    Human Connection As Part Of The Hybrid Experience

    Human Connection As Part Of The Hybrid Experience

    Designing with Insight and Intention: Uncovering Behavioral and Functional Needs

    Designing with Insight and Intention: Uncovering Behavioral and Functional Needs

    Redefining “Amenity” in the Workplace

    Redefining “Amenity” in the Workplace

    How to Design for Behavior To Create a New In-Person Working Environment

    How to Design for Behavior To Create a New In-Person Working Environment

    People-Driven Alternate Workspaces

    People-Driven Alternate Workspaces

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    Resimercial Design Balances Comfort and Sustainability in the Office

    Resimercial Design Balances Comfort and Sustainability in the Office

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Repurposing Furniture Realizing the Environmental, Economic, and Design Benefits

    Repurposing Furniture: Realizing the Environmental, Economic, and Design Benefits

  • Workforce
    Amidst an Unyielding Labor Market, Remote Work Opportunities Surface as an Attraction for Frontline Workers

    Amidst an Unyielding Labor Market, Remote Work Opportunities Surface as an Attraction for Frontline Workers

    3 Steps To Fostering Employee Engagement Through a Partnership Model

    3 Steps To Fostering Employee Engagement Through a Partnership Model

    How To Post On Social Media About Losing Your Job

    How To Post On Social Media About Losing Your Job

    Hiring Internationally Doesn't Have To Make Payroll Complicated

    Hiring Internationally Doesn’t Have To Make Payroll Complicated

    Master the Art of Hosting Engaging Virtual Meetings

    Master the Art of Hosting Engaging Virtual Meetings

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    5 Steps To Master The Hybrid Work Model

    Unmasking the Corporate Return-to-Work Fallacy A Genuine Approach to Junior Staff Development

    Unmasking the Corporate Return-to-Work Fallacy: A Genuine Approach to Junior Staff Development

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

  • Coworking
    Can Female-Centric Coworking Spaces Work?

    Can Female-Centric Coworking Spaces Work?

    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    All Good Work Partners with JLL To Support Nonprofit Organizations

    All Good Work Partners with JLL To Support Nonprofit Organizations

    We Told You So

    We Told You So

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    TrueView360 Interactive Virtual Tours

    TrueView360s Interactive Virtual Tours

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

  • CRE
    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

  • Podcast
  • Subscribe
  • More
    • Advertise With Us
    • Marketplace
    • Events
No Result
View All Result
Allwork.Space
Subscribe
Nexudus Ad
Home Marketing

Everything You Need To Know About Google My Business, And How To Ace It

byKate Tattersfield
September 9, 2021
in Marketing
Reading Time: 8 mins read
A A
Everything You Need To Know About Google My Business, And How To Ace It

Here’s everything you need to know about Google My Business, and how to make your workspace stand out against the competition.

Share on FacebookShare on TwitterShare to Network
OfficerRnD_ Flex Startup Program_Illustration_Leaderboard_AllWork_728x90
  • Google My Business is an essential marketing tool for location-based companies, especially coworking spaces.
  • It’s free, and adds an extra dimension to the way your business appears on Google Maps and Google Search results.
  • Here’s everything you need to know about marketing with Google My Business and how to make your workspace stand out against the competition.

Is Google holding your business back?

Or more specifically, is your Google My Business profile – or lack thereof – relegating your website to the depths of Google’s results pages?

If you’ve no idea what we’re on about, or if you think you may have created a Google My Business profile once upon a time but have forgotten all about it, this article is for you.

It’s informed and inspired by a recent Coworking Assembly webinar hosted by Sonya Whittam and Julie Firth, the pair behind the marketing agency STORY22.

GMB1
Story22’s Sonya Whittam and Julie Firth explain the benefits of Google My Business.

What is Google My Business?

Google My Business is a free tool that allows you to manage how your business appears on Google Search and Maps. 

It provides existing and potential customers with quick access to your company’s name, location and opening hours without having to navigate to your website. 

It also displays customer reviews and allows you to add images of your premises, as well as your products and services. 

All this information – and more – is displayed on what Google calls a Knowledge Graph.

Here’s what it looks like:

GMB2
This is what a Google My Business listing looks like in the search results.

Why do I need Google My Business?

If you don’t have an active Google My business account, you could be losing out on customers. It’s as simple as that. 

Zero click searches – searches that don’t end up with the user clicking on a third party website – are becoming increasingly popular. They accounted for almost 65% of searches between January and December 2020, up from 50% in June 2019. 

Look at the Knowledge Graph above again. 

If you think about it, the person searching for “Creative Works” can pretty much obtain all the information they need from the search results page without having to visit the coworking space’s actual website.

Here’s a snapshot of what the Knowledge Graph looks like on Google Maps:

GMB3
This is what the Knowledge Graph looks like on Google Maps.

Aside from driving more customers to your business by making key information more accessible, there a few other reasons to create a Google My Business Account.  

Google My Business boosts your SEO 

SEO stands for search engine optimization and it relates to how highly your website ranks on search engine results pages. Having an up-to-date Google My Business account will work wonders for your SEO and help boost your website’s visibility. 

Users can review your business easily

One of the best features of Google My Business is the ability for customers to leave reviews. You can invite customers to leave reviews and respond to them (replying to reviews shows customers you’re committed to providing a good service). 

The Knowledge Graph is a great place for your reviews to sit because it’s so visible. 

You can take bookings & more

You can add a button to allow customers to make bookings directly through Google My Business, and use it to promote offers and upcoming events. Customers can also use your business’ Knowledge Graph to ask you questions, and you can respond to them. 

GMB4
Promote offers and upcoming events.

How do I create a Google My Business account?

Setting up a Google My Business Account is easier than you might think:

Step 1 

Head over to the Google My Business homepage and follow the prompts.

Step 2 

Add your business name. 

Step 3 

Enter your business address.

Step 4 

Choose your business category.

Step 5 

Add your business phone number, website and other information.

Step 6

Verify your business. 

When it comes to verifying your business (which helps Google ensure your information is accurate and only you have access to the listing), you have three options.

If you choose to verify by post, you’ll receive a postcard at your business address with a five-digit verification code. 

You just need to log into your Google My Business account and enter the code. You can also choose to receive the verification code by text or email. 

It’s also useful to know that Google My Business offers a free website builder for business owners who don’t yet have a website. You can also get your hands on a free marketing kit that includes stickers, posters and social media posts for your business.

Your Google My Business Profile is accessible on desktop and via the mobile app.

Google My Business top tips for success

The first tip is to ace your description. 

Creating a perfect ‘one liner’ is a useful exercise anyway, as it’ll help you hone your elevator pitch. STORY22 suggests that you keep the following in mind when crafting your on-liner:

  • The problems your business is trying to solve
  • Your USPs: What sets you apart?
  • The essentials: useful customer information
  • Keep it tight: your description can’t be more than 750 characters. 

Here’s STORY22’s example:

“Connecting with customers is complicated. STORY22 is a one-stop agency that uses the StoryBrand framework to make every aspect of your marketing clear and compelling so you stand out and win business with ease.” 

As you can see, it acknowledges the problem they’re trying to solve, contains USPs and essential information, and at 210 characters, it’s super tight. 

Aside from writing the perfect business description, here are a few more quick tips from the marketing experts at STORY22:

  • Make sure your NAP (name, address, phone) is accurate
  • Choose the correct business category and subcategory
  • Upload excellent photos
  • Generate, monitor and respond to Google Reviews
  • Use Google Posts to showcase your brand/events/offers/products/opening hours updates/COVID updates
  • Use the Q&A feature to answer customer queries and FAQs
  • Claim your Google My Business short name
  • Use Google My Business as a customer service channel
  • Detail your products and services
  • Learn from your Google My Business insights
  • User key words in your copy

How to ace Google Reviews

According to BrightLocal, 90% of consumers now read online reviews for local businesses. Reviews provide prospective customers with social proof of the quality of your service and can improve your SEO ranking. 

Although you can’t offer monetary incentives in return for customer reviews (that’s actually against Google’s T&Cs), you can approach your clients and ask them to leave reviews. 

You can make this easy for them by sending a short link directly to your Knowledge Graph.

STORY22 suggests sharing the following seven questions to help customers leave a useful review. You could use all of them or select a few.

1. What problem were you dealing with when you called us?

2. How was the problem making you feel?

3. How did we demonstrate that we understood your problem?

4. Why did you trust us to solve your problem

5. Did you notice any differences between us and similar companies?

6. What surprised you about working with us?

7. What does life look like now that we have solved your problem?

Remember to always respond to reviews with gratitude. If someone leaves you a less-than-favourable review, use it as a learning experience.

GMB5
Respond to favorable reviews with gratitude and use negative reviews as a learning experience.

Unfortunately, silly reviews from people with personal vendettas or individuals who have never even engaged with your business can sometimes slip through the net. 

You can contact Google to request that these are removed. 

Finally, get the most out of customer reviews by sharing them across social media. Be careful not to boast, but thank (and tag) the reviewer for taking the time to comment on your exceptional service. 

…And remember: Google isn’t the only search engine out there. Microsoft Bing has a Google My Business equivalent called Bing Places for Business.

Subscribe today to know what's changing tomorrow.

* indicates required
100% FREE. You can unsubscribe or manage your preferences at any time.
Tags: Marketing
Kate Tattersfield

Kate Tattersfield

London-based lit zine enthusiast, music lover and freelance writer specializing in the flexible workspace industry.

No Result
View All Result

How will work change in 2023?

Subscribe today to know what's changing tomorrow.

* indicates required
100% FREE. You can unsubscribe or manage your preferences at any time.
OfficerRnD_ Flex Startup Program_Image_Square_AllWork_300х250

Latest News

Reddit Joins Tech Layoff Trend, Cuts 5% of Workforce

Reddit Joins Tech Layoff Trend, Cuts 5% of Workforce

June 9, 2023
Rise in Digital Nomads is Transforming International Workforce

Rise in Digital Nomads is Transforming International Workforce

June 9, 2023
Google Changes Stance on Remote Work Policies

Google Changes Stance on Remote Work Policies

June 9, 2023
Davis Polk & Wardell are Among Growing List of Law Firms Asking Employees to Return to The Office

Davis Polk & Wardell are Among Growing List of Law Firms Asking Employees to Return to The Office

June 8, 2023
Labor Markets Tighten in 10 U.S. States, Posing Challenges for Talent Acquisition

Labor Markets Tighten in 10 U.S. States, Posing Challenges for Talent Acquisition

June 8, 2023
WeWork’s Shares Experience Severe 13% Decline

WeWork’s Shares Experience Severe 13% Decline

June 8, 2023

News and Features

Business

Tech

Marketing

Design

Work-life

CRE

Coworking

Workforce

Daily Digest

Podcast

Resources

Marketplace

Events

Press Releases

FlexSpace, Coworking
and Office Space

Los Angeles

New York

Chicago

Washington, D.C.

Houston

Dallas

Miami

San Francisco

Atlanta

Philadelphia

Seattle

Austin

Company

About Us

Submit to Allwork.Space

Contact

Advertise

FlexSpace

Terms Of Use

FlexSpace FAQs

Privacy Policy

Connect with Allwork.Space

Twitter

Linkedin

Facebook

Instagram

YouTube

Apple Podcasts

Spotify

Google Podcasts

©2023 Allwork.Space  l  Exploring the FUTURE OF WORK® since 2003.

No Result
View All Result
  • News
  • Topics
    • Work-life
    • Workforce
    • Design
    • Tech
    • Coworking
    • Business
    • CRE
    • Marketing
  • Experts
    • Podcast
    • Opinions
  • Resources
    • Research + Reports
    • Marketplace
    • Find Office Space
    • Find Remote Jobs
    • Press
  • Events
  • About Us
    • Advertise
    • Submit to Allwork.Space
    • Contact
Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00