The metaverse has hogged many headlines in recent months, particularly following Facebook’s rebranding to Meta.
Meta is committing to creating a totally digital, immersive experience where users can interact in a virtual environment, much like what some current video games provide.
However, the use of this technology is evolving, and experts believe that it could play a significant role in the workforce moving forward.
Some companies plan to utilize the metaverse for hiring new employees and management. For instance, Samsung is reportedly in the process of using virtual platform Gather to host a virtual recruitment fair.
“When it comes to retaining talent at your company or keeping up a company culture in the remote-first age, you need tools … that are stronger than just email and Zoom,” said Thomas Johann Lorenz, cofounder of metaverse company Journee. “The internet as we know it … has so far been about [a] highly efficient exchange of data and information.”
Journee in particular is working for a large pharmaceuticals company for a hiring project that will allow candidates to ask questions to staff and learn more about the firm through a virtual world.
However, experts agree that the metaverse is in its very early stages, and the possibility of major companies like Meta controlling the entire market could lead to tension from smaller metaverse firms like gaming company Epic, which prefers to own its data.