Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
Emerging from the depths of the pandemic, coworking operators are facing a whole new challenge — navigating what workers want from their workspace.
Free beer and a game room are not nearly enough. Hospitality, wellness, and work-life balance are key components to curating and designing an ideal office for modern workers.
For instance, Industrious recently created a “Parents Pass” that allows two parents to share access to several Industrious locations over a six-month period.
“The shared membership pass welcomes one parent at a time to an Industrious location of their choice, acknowledging that both parents may not be able to come into an office at the same time but both likely want and need a space to work outside of their homes on a flexible basis,” Industrious said in a press release.
Looking forward, these strategies to attract new members and former coworking users are bound to stick as they focus on the longevity and mental wellbeing of workers, rather than slightly entertaining amenities.
Although the pandemic nearly demolished any progress that the coworking industry had made in recent years, growing vaccination rates have allowed regions to open their offices back up.
In fact, WeWork reported a 600% increase in use for its All Access platform in the Greater Boston area as most people have received a vaccine against Covid-19.
Not only are offices opening back up, but companies large and small are turning to coworking spaces to serve as alternative workspaces for their newfound hybrid work strategies.
