The modernization of the workplace and acceleration of technology adoption has transformed marketing tactics indefinitely.
Traditional marketing strategies still have their place, but according to 2020 research from McKinsey, businesses said at least 80% of their customer interactions were digital.
Additionally, the Bureau of Labor Statistics said that it expects advertising, promotion, and marketing roles to increase by 10% between 2020 and 2030.
So what marketing trends should those trying to break into the field learn and practice?
Artificial intelligence may be one of the most popular advancements to workplace operations in recent years. Although some have expressed concerns that these technologies would replace digital marketing roles, there must always be a human on the other side that helps analyze and improve current AI.
In fact, those with backgrounds in AI have a place in the digital marketing world.
However, instead of simply listing “experience in AI” on a resume, digital marketing experts should focus on flexing skills such as interpreting qualitative research, analytics and coding, data analysis, content creation, project management, and other similar traits.
Conversational marketing, which is when someone visits a website or is greeted by a person/chatbot in real time, is also expected to make big waves in the future. In fact, a report from Globe Newswire anticipates that global conversational AI could grow to $13.9 billion by 2025.
For those looking to break into the world of conversational marketing, having knowledge in chat and communication tools such as MailChimp and Octane AI will be crucial. Additionally, having experience with customer onboarding, information analysis, and optimizing conversational bots will be useful.