Massiveย expansion and growthย has been the modus operandi for many startups in the past. Even if these companies are not profitable, the success of companies like Uber andย WeWorkย have solidified this way of thinking.ย
However, the durability of this process may have been rocked by the pandemic, especially as money becomes tighter and attracting new workers becomes more competitive.ย
The pandemic is still impacting how companies operate and function, which has threatened the social capital some organizations have accumulated. With remote working becoming more popular than ever, these challenges may be magnified.ย
However, Dmitriย Lepikhov, CEO of VoIP service companyย MightyCall, says his company hasย actually seenย a 33% increase in staff since spring of 2020.ย
While some leaders have tried to bypass any potential issues with remote working by forcing employees back into the office, this method hasย actually boostedย employee resentment, dampened the work culture, and led to turnover.ย
Instead, companies should focus on providing workers with choice. Trusting employees to decide their best work arrangements makes it more likely to bring them together occasionally and nurture the companyโs culture.ย
