Massive expansion and growth has been the modus operandi for many startups in the past. Even if these companies are not profitable, the success of companies like Uber and WeWork have solidified this way of thinking.
However, the durability of this process may have been rocked by the pandemic, especially as money becomes tighter and attracting new workers becomes more competitive.
The pandemic is still impacting how companies operate and function, which has threatened the social capital some organizations have accumulated. With remote working becoming more popular than ever, these challenges may be magnified.
However, Dmitri Lepikhov, CEO of VoIP service company MightyCall, says his company has actually seen a 33% increase in staff since spring of 2020.
While some leaders have tried to bypass any potential issues with remote working by forcing employees back into the office, this method has actually boosted employee resentment, dampened the work culture, and led to turnover.
Instead, companies should focus on providing workers with choice. Trusting employees to decide their best work arrangements makes it more likely to bring them together occasionally and nurture the company’s culture.