NFTs entered mainstream lingo in 2021, and in 2022, a new term will weave its way into our jargon: Web. 3.0.
According to Avery Akkineni, president of VaynerNFT, companies are increasingly understanding and experimenting with what their role will be in the metaverse and Web 3.0, which focuses on creating a new World Wide Web based on blockchains.
The company itself was founded just 6 months ago and has already signed firms like Budweiser, with others expected to follow suit very soon.
So far, NFT companies have expanded across various industries, from music, fashion design, gaming, and more.
“2022 will be the year major brands embrace NFTs in a big way,” said Lin Dai, CEO of music NFT platform OneOf, which is behind the $1 million auction for an NFT of a brand new Whitney Houston song.
Currently, Akkineni says that brands are focused on simply getting involved. As this is new territory for many, entering into the arena is taking a step forward, even if the ideas aren’t generating revenue.
In the meantime, companies are ramping up their hiring efforts in order to drive the development of Web 3.0.
“Even if you look at job boards, you’re increasingly seeing demand for Solidity developers and Discord managers,” said Akkineni.