Female-focused company The Riveter is reentering the coworking industry, with a twist.
Rather than sign leases on full offices and sublease them out, the company will now partner with high-end hotels to occupy underutilized areas for its “Riveter Spaces” program.
Original founder Amy Nelson will return as an executive to serve as co-CEO with Heather Carter, the company’s former vice president of operations.
In 2021, Carter left the company and launched hotel coworking firm Coterie Works, which has now been acquired by The Riveter for its new initiative. After launching a few locations across Southern California, Nelson and Carter saw potential to combine Coterie Works with the community The Riveter had already established.
“I wanted to try to keep the company alive and to grow it again, because it was my life,” said Nelson. “I put everything into this for years, and loved it. It was a really meaningful community and place for a lot of people.”
Carter’s experience within the hotel industry has helped guide the company a way to provide alternate workspaces that doesn’t require massive investments.
The company closed all of its locations in 2020 during the first few months of the pandemic, but maintained its online community. Moving forward, it will continue to operate its online presence and newsletter, while simultaneously trying to rebuild its coworking footprint.
Moving forward, the company plans to grow further in Los Angeles before expanding into hotels across Miami, New York City, San Francisco, and Seattle.