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  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
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    • Coworking
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    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
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    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
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    • Technology
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  • News
  • Business
    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Disney’s Imagination Has Failed

    Disney’s Imagination Has Failed

    Can COVID Booster Shots Save Your Business?

    Can COVID Booster Shots Save Your Business? 

    Three Culture-Building Steps To Create A World-Class Company

    Three Culture-Building Steps To Create A World-Class Company

    How To Manage Partnership Risks In The Future Of Work

    How To Manage Partnership Risks In The Future Of Work

    What It Takes To Be A Hybrid LeaderWhat It Takes To Be A Hybrid Leader

    Dr. Gleb Tsipursky CEO Of Disaster Avoidance Experts | What It Takes To Be A Hybrid Leader

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

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    Don’t Be Adidas: Making Better Decisions Fast Is Important For Business Leadership

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    Are Productivity Paranoia and Lack of Trust the Real Obstacles to Hybrid and Remote Work?

    Are Productivity Paranoia And Lack Of Trust The Real Obstacles To Hybrid And Remote Work?

  • Tech
    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

    AI Is Transforming The Future Of Industrial Work

    AI Is Transforming The Future Of Industrial Work

    Reimagining Offices for Hybrid Work

    Reimagining Offices for Hybrid Work: Frameable.com CEO on the Future of Virtual Offices

    How AI Can Help The Humans Within Human Resources

    HR Professionals Are Burned Out. Can A.I. Help?

    FOWP Adam Riggs

    Adam Riggs CEO Of Frameable | Can a Virtual Experience Really Replace the Office?

    Five Ways Tech Will Change The Ways We Work In 2023

    2023 Future Of Work Forecast: Five Ways Tech Will Change The Ways We Work In 2023

    Six Steps To Start A Coworking Center In The Metaverse

    Six Steps To Start A Coworking Center In The Metaverse

  • Marketing
    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

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    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

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    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

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    Everything You Need To Know About Google My Business, And How To Ace It

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    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

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  • Design
    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    Create A Neurodiverse Friendly Office In Just One Minute

    Start Creating A Neurodiverse Friendly Office In Just One Minute

    Get Employee Buy-in To Make Office Redesigns Matter

    Get Employee Buy-in To Make Office Redesigns Matter

    How To Make Your Hybrid Office Accessible To All

    How To Make Your Hybrid Office Accessible To All

    Design Of Smart Office Spaces In The Post Pandemic World

    The Future Of Work Demands Futuristic Office Tech

    Designing Leadership Spaces for Hybrid Work

    Designing Leadership Spaces for Hybrid Work

    Resources And Tips To Harness The Power Of Interior Design For Environmental Impact — And Employee Retention

    Resources And Tips To Harness The Power Of Interior Design For Environmental Impact — And Employee Retention

    Designing Human Centric Workplaces Is Key To Hybrid Program Success

    Designing Human-Centric Workplaces Is Key To Hybrid Program Success

    2023 Future Of Work Forecast: Designing Offices For Evolving Workforce Needs

    2023 Future Of Work Forecast: Office Design Is Ever-Evolving; Here Are 5 Trends For 2023

  • Work-life
    5 Brain-Boosting Snacks To Power Your Work Day

    5 Brain-Boosting Snacks To Power Your Work Day

    City-sized Buildings Are On The Way. How Will The Line Change The Future Of Work?

    City-sized Buildings Are On The Way. How Will The Line Change The Future Of Work?

    What’s Your Job Worth In The Future Of Work?

    What’s Your Job Worth In The Future Of Work?

    3 Ways To Burn Fat At Work

    3 Ways To Burn Fat At Work

    Key

    Unlock Your Hidden Benefits

    8 Crucial Tax Filing Tips For Freelancers

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    Update Your Home Office For A Fresh, Focused New Year

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    gift ideas for digital nomads

    12 Last-Minute Gift Ideas For Digital Nomads

    A Guide For Workspace Mental Health Communication

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  • CRE
    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

    What Can We Expect For The Future Of Office Occupancy?

    What Can We Expect For The Future Of Office Occupancy?

  • Coworking
    Revive Your Coworking Space With A Wellness Program

    Revive Your Coworking Space With A Wellness Program

    How To Apply For Digital Nomad Visas In 4 Idyllic Work Destinations

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    I'm an Independent Coworking Center Operator Thriving in a City with 9 WeWorks

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    Data Tracking Software Gives Coworking Operators Competitive Advantage

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    The Story Behind WeWork’s Failed Locations

    The Story Behind WeWork’s Failed Locations

    What Is An “Open” Coworking Space? 

    What is an “Open” Coworking Space?

    The Pandemic’s Lasting Impact on the Future of Coworking

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    What Does “Community” Mean In Coworking?

    What Does “Community” Mean In Coworking? Your Answer Matters

    Is WeWork Going Bust?

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  • Workforce
    How To Create Office Environments That Fuel Both Introverts and Extroverts

    How To Create Office Environments That Fuel Both Introverts and Extroverts

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    4 Monumental Ways Banning Noncompete Clauses Will Transform The Future Of Work

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    What To Do If You’ve Been Quietly Promoted

    What To Do If You’ve Been Quietly Promoted

    Nurture Skills To Retain Employees

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    The Four Horsemen of the Mandated Return to Office

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    Indeed & Glassdoor Economists Predict Continued Hiring Challenges

    Indeed & Glassdoor Economists Predict Continued Hiring Challenges

    Will Remote Work Be A Mandated Right In The Future Of Work?

    Will Remote Work Be A Mandated Right In The Future Of Work?

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WeCrashed…We Watched: Here’s Our Review of the New Apple+ Limited Series

We reviewed the new Apple+ limited series WeCrashed, which follows the story of the creation of the world’s largest coworking brand, as well as the personal stories of the company’s infamous founder.

by Jeff Joerling
April 29, 2022
in Coworking
Reading Time: 4 mins read
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  • WeCrashed focuses on the tensions of the growth of the enterprise while maintaining the “soul of the company.” 
  • All and all, WeCrashed is a fun ride for folks in the world of shared office space who have been inundated with headlines of WeWork’s tremulous journey for the last decade.   
  • In the end, WeCrashed did what WeWork has always done for the industry; put a giant spotlight on coworking and then dominated that light. 

The idea of a coworking space being the focus of a major television event is, well, unheard of. But then again as said early in the show, “It’s not a coworking space. It’s more. It’s a lifestyle.”   

The new Apple+ limited series WeCrashed followed that idea as its storyline, using the creation of the world’s largest coworking brand merely as the backdrop to the personal stories of the company’s infamous founder. 

Nevertheless, just hearing the word coworking on a major streaming service was pretty exciting for a lot of folks in an industry who get excited when “coworking” appears in print without a hyphen. 

From all accounts, WeCrashed seems to be a fairly accurate telling of the rise and fall of the We Company unicorn. The show gives small nods to a few other coworking pioneers and acknowledges that coworking was a growing movement before WeWork arrived.  

It also did not shy away from illustrating some of the notoriously ruthless tactics WeWork used to lure members away from other spaces. Coworking of course continues to grow and thrive around the world as WeWork has shifted, shrunk, shifted again, at last gone public, and edged forward as a leader once more. 

The series draws in the audience by skimming past the growth of coworking and the thrilling nuances of commercial real estate to focus on the personal lives of bigger than life WeWork Founder, Adam Neumann (Jared Leto) and wife, err cofounder, Rebekah Paltrow Neumann (Anne Hathaway).   

Jared’s accent aside, the two academy award winning actors’ wonderful performances give the characters depth and vulnerability and still allows for a healthy amount of cringe and disdain. 

WeCrashed focuses on the tensions of the growth of the enterprise while maintaining the “soul of the company.” This would be a tremendous moral tale if not for the contrast of the company’s actions and culture with its mission statement.  

At times, WeCrashed paints Adam as debaucherously reckless and teases the idea that he’s a con artist. This is in stark contrast to the image conjured up by Rebekah as the We Company is somehow simultaneously “lifting the world’s consciousness.”   

This comes to a head when both lavish (HR absent) tequila-fueled raves are declared as a necessary business expense amid the extravagant attempt at launching the holistic elementary school, WeGrow.  

WeWork Cofounder Miguel McKelvey (Kyle Marvin) comes away from the series rather unscathed, except for a mild assault on his real-life charisma. Portrayed as dedicated, responsible, and detailed-oriented, he’s in many ways the opposite of Adam, although highlighted by a sheepish lack of bravado.  A point is made to show his frugality, lest we forget he ended up with an estimated $900 million as well.   

Even as backdrop, the evolution of the workspaces featured captured the energy WeWork strived to create. Many of the energetic common areas were highlighted. Many of the features that have become synonymous with coworking and startups in general were on full display like kombucha on tap, beanbag lounge areas, and of course, ping pong tables. 

Filled with happy faces collaborating and mingling, the spaces were often a wonderful glimpse of how great work/life in a flourishing coworking community can be. Missing, of course, were the long narrow tunnels of small dense fishbowl offices that would also become synonymous with the WeWork experience in later expansions.   

A viewer quick on the remote may have paused to see the WeCompany dream projects listed on a mobile whiteboard; a glimpse at perhaps dozens of other WeBrands that included anything from WeAirlines to WeSurf.  

The set designers showed true constraint by not adding their own equally frivolous brands like perhaps WeChurch, WeSubmarine, WeWeed, WeOuija board, or any other number of made-up projects no more preposterous than the actual ventures proposed or attempted.   

All and all, WeCrashed is a fun ride for folks in the world of shared office space who have been inundated with headlines of WeWork’s tremulous journey for the last decade.   

The acting is (of course) wonderful, the sets do justice to the WeWork vibe, and the characters manage to have us both cheering for and against them at the same time; a great portrait of excess and good intentions and the entrepreneurial spirit taken to the extreme.  

In the end, WeCrashed did what WeWork has always done for the industry; put a giant spotlight on coworking and then dominated that light.  

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Tags: CoworkingLeadershipSocial Impact
Jeff Joerling

Jeff Joerling

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