Professional services firm PwC is giving employees customer-like power in order to address the newfound need for higher workplace satisfaction.

Today, the company detailed a new customizable program called the My+ People Experience, which aims to directly address employee benefits, choice, and wellness. The firm plans to invest $2.4 billion over three years into the technology to make this a reality.

“Let’s say someone joins us and says, ‘I want to spend two years doing audit work, two years doing cyber work, and two years doing M&A work;’ we’re going to create a curated experience,” said Neil Dhar, vice chair and U.S. consulting solutions co-leader at PwC. “Right off the bat, we’re gonna tell our employees, ‘You are our customer. We’re here to serve you. If you want differentiated experiences, to build out that resume of yours, we’re all here to support you.'” 

Along with the technological investment, PwC will provide workers with “two weeklong firm-wide shutdowns in the U.S. with pay,” which will take place in July and December. Workers will also still have the ability to either work in-person or hybrid, while parental leave is being extended from eight to 12 weeks.

Employees recently received a 5% mid-year pay increase, and starting July 1, workers will see an annual base salary boost.

Dhar added that while increases in pay and bonuses do work to address employee needs, it’s nearly impossible to retain workers through just compensation and benefits.

“We think if the experience is better, people will be happier,” said Dhar. “And they’ll stay longer, which is obviously a business objective of ours.”