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Home News Business

Companies’ Most Recent Method Of Pandering? Introducing “Flex-Washing”

Corporations have begun watering down the great benefits that come with flexible models in what some are calling “flex-washing.”

Aayat AlibyAayat Ali
August 29, 2022
in Business
Reading Time: 2 mins read
A A
Companies Most Recent Method Of Pandering Introducing Flex-Washing

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Flexible work arrangements are officially the norm! We did it, Joe! 

While this seems like a call for celebration, corporations have come to water-down the great benefits that come with this model in what some are calling “flex-washing.” 

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Similar to the concept of greenwashing, in which companies claim to be making significant environmental changes that are actually the bare minimum, flex-washing has become the most recent attempt at attracting employees and consumers without doing much.   

According to Jabra’s 2022 Hybrid Ways of Working Report, 63% of respondents prefer a hybrid work model. However, there is no one true definition of hybrid work. 

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Instead, companies are loosely using the phrase “flexible work” as a catch-all solution in the future of work. Unfortunately most of the time, these organizations fall short of offering true flexibility. 

For some, providing four-day work weeks could be self-described as a flexible work option. Others may require employees to be in the office three specific days a week, while the other two can be spent working from home.   

Regardless, setting strict guidelines on when and where employees can work negates the real benefits of flexible working. Using a strings-attached approach neglects autonomy at work, which is a pillar to successful distributed workforces. 

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Source: Fortune
Tags: BusinessHybrid WorkWorkforce
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Aayat Ali

Aayat Ali

Aayat is an editor for the Daily Digest based in Lexington, Kentucky. She has worked with local coworking spaces since August of 2017 and enjoys taking her firsthand knowledge to write about the fascinating, constantly evolving world of flexible workspaces.

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