While traditional coworking memberships promise flexibility in their terms, some businesses want more on-demand options without dealing with the middle man.
That’s exactly the gap that TROT is attempting to close.
The proptech company allows landlords to list vacant space onto its online marketplace, post their own pricing and other relevant information, and allows it to be rented out on a short-term basis.
“We’re aggregating all the space from owners from all asset classes,” said David Menaged, founder and CEO of TROT.
“So trotters — that’s what we call the people that are renting the space — can now see all the options. Before that, even if they knew a Tishman Speyer or Vornado, there was no central place for them to go see everybody’s flex offerings direct from landlords.”
As of July, TROT had 16 locations across the New York City area and has plans to continue expanding over the next six to 12 months.
“[Looking] at a lot of industries that have reinvented themselves with a new sense of vigor, whether it be the travel agency industry, or hailing a ride, or booking a vacation home, I took a page out of those books and started thinking to myself, ‘Why couldn’t that be for commercial office space?’” said Menaged.
“That was the birth of the idea, which came when there was a lot of time for commercial brokers to think about what to do in the darkest days of the pandemic.”