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Home News Coworking

Coworking Space WorkSuites Is Rebranding With A New Location In McKinney

Coworking operator WorkSuites is opening a new location under the company’s new name, Lucid Private Offices, because the CEO wants the name to reflect a more upscale company.

Emma AscottbyEmma Ascott
October 5, 2022
in Coworking
Reading Time: 1 min read
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Coworking space WorkSuites is rebranding with a new location in McKinney
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WorkSuites, a coworking space operator, is opening a location in Craig Ranch under the company’s new name of “Lucid Private Offices.”

Flip Howard, founder and CEO, said in a statement, “Before we begin our national expansion and open two new locations out of state next year, we want to get our name right. Lucid Private Offices delivers upscale private offices, and the name clearly conveys our position in the market. The name WorkSuites didn’t suggest premium private offices…We felt like our name was holding us back from being perceived as what we are.”  

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The new McKinney location includes more than 30,000 square feet on the third and first floors of the office tower.  

This year, the company has plans for spaces with 100,000 square feet at four Texas sites; the locations include furnished offices, conference and team rooms, coworking spaces and a full-service coffee lounge, according to The Dallas News.  

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“Our growth strategy over the next few years is to continue our strategy from the past few years, which is 20-25% annual growth using only existing cash flow and not taking on additional debt or equity,” Howard said. “We had been trying to trademark WorkSuites for over three years and were told it was not trademarkable because it was merely descriptive, so that made changing our name an easy decision.” 

 

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Source: The Dallas Morning News
Tags: Coworking
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Emma Ascott

Emma Ascott

Emma Ascott is a contributing writer for Allwork.Space based in Phoenix, Arizona. She graduated from Walter Cronkite at Arizona State University with a bachelor’s degree in journalism and mass communication in 2021. Emma has written about a multitude of topics, such as the future of work, politics, social justice, money, tech, government meetings, breaking news and healthcare.

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