Google Search to Become Smarter With New Generative AI Features

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What’s going on: 

This week, Google announced the launch of Apprentice Bard, a chatbot service equipped with artificial intelligence capable of generating text and other content for its search results. 

Apprentice Bard is seen as a direct response to the challenge of Microsoft’s popular AI chatbot, ChatGPT, which has made waves in recent months. 

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Why it matters: 

Prabhakar Raghavan, a senior vice president at Google, said this AI-powered feature could revolutionize the way people interact with information, as well as other companies.  

How it’ll impact the future: 

Raghavan boasts that the introduction of an AI-enabled search engine can better connect businesses to potential clients and open up a world of networking opportunities.  

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“They might help a local baker collaborate on a cake design with a client, or a toymaker dream up a new creation,” said Raghavan.