Dr. Gleb Tsipursky – The Office Whisperer
Nirit Cohen – WorkFutures
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Jonathan Price – CRE & Flex Expert
- Artificial intelligence can help coworking spaces to sell and upsell members in various ways.
- AI can help with personalized recommendations and upselling by analyzing data on member behavior and preferences, allowing coworking spaces to offer relevant and enticing products and services.Â
- Using AI in community building can significantly enhance the coworking experience, leading to a more inclusive and thriving community.
As technology continues to advance, it’s no surprise that artificial intelligence (AI) is playing an increasingly important role in shaping various aspects of our lives. One area where AI is making a significant impact is in the world of coworking spaces.Â
Coworking 2.0 is a term used to describe the integration of AI technology into traditional coworking spaces, creating a new breed of intelligent workspaces.Â
Let’s examine the benefits of coworking 2.0, the challenges that come with it, and what the future holds for this innovative trend.
What Is AI
AI is a rapidly evolving field that has the potential to revolutionize the way we live and work. At its core, AI refers to computer systems that can perform tasks that typically require human intelligence. There are two main categories of AI: Narrow AI and General AI (AGI).
- Narrow AI is designed to perform specific tasks, such as voice recognition or language translation, and is commonly used in everyday applications like Siri or Google Translate.Â
- In contrast, AGI is a theoretical type of AI that would be capable of performing any intellectual task that a human can, such as learning and adapting to new situations, reasoning abstractly, and thinking creatively.
While AGI is still largely a hypothetical concept, there have been significant advancements in Narrow AI that have enabled machines to perform complex tasks with increasing accuracy. Examples of these advancements include self-driving cars and natural language processing technology like ChatGPT, which can converse with humans and perform a wide range of tasks.Â
As AI technology continues to evolve, it is likely that we will see more sophisticated applications of both Narrow and General AI in various industries, including the workspace and coworking sectors.
Boosting Your Marketing Efforts with AI-Powered Tools
Marketing is a critical component of running a successful coworking space, but not every operator or manager has the skills or resources to handle it effectively. But with a growth mindset, these challenges can become opportunities to learn and improve. Luckily, AI-powered tools can help.
With AI, coworking spaces can generate compelling descriptions of their products and services, such as meeting rooms, desks, and membership plans. These tools, such as ChatGPT, GrammarlyGo, and Jasper can create descriptions in seconds by taking the specifications of the offering into account, such as design, equipment, size, and capacity.
AI can also help generate promotional materials, including newsletters, blog articles, social media posts, and mobile app descriptions. By providing AI-powered tools with basic guidelines and hints about the desired tone and topic, coworking spaces can produce high-quality and engaging content without investing significant time or resources.Â
Driving Sales and Upselling with AIÂ
AI can help coworking spaces to sell and upsell members in various ways. Firstly, chatbots like Drift or Freshworks can engage potential customers in conversation and guide them toward conversion, ultimately increasing the chances of turning website visitors into paying members.Â
Additionally, AI-powered tools like Adobe Firefly and Jasper Art can generate unique and captivating artwork for membership perks, increasing the chances of attracting and retaining loyal members. AI can also help with personalized recommendations and upselling by analyzing data on member behavior and preferences, allowing coworking spaces to offer relevant and enticing products and services.Â
Enhancing Customer Onboarding with AI
Coworking spaces can benefit from AI-powered tools to streamline their customer onboarding process and ensure a positive first impression.
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AI tools such as Grammarly and Hemingway Editor can assist in creating error-free and easy-to-understand location guides, privacy policies, and terms of use. These tools can also help ensure that the tone of voice aligns with the brand’s overall messaging.
In addition, chatbots such as Intercom and Acquire can assist in welcoming new members with friendly messages and answering any initial questions they may have.
Similarly, you can indulge AI powered observability tools like Middleware, Datadog or New Relic to detect issues and errors in the onboarding flow to foster smooth customer onboarding and improve customer experience.Â
AI-Powered Community Building
Community building is one of the most critical aspects of running a coworking space. Creating a sense of community is what sets coworking spaces apart from traditional offices and is a significant reason why people choose coworking.
However, community building can be time-consuming and challenging for community managers. AI can assist community managers in several ways to improve their community-building efforts significantly.
AI can generate event ideas that align with the coworking space’s brand and are relevant to the community’s interests. Additionally, it can create descriptions and visually appealing cover photos for events that will attract more attendees. AI can also analyze various topics and trends and create engaging and informative posts for the community feed.
Using AI in community building can significantly enhance the coworking experience, leading to a more inclusive and thriving community. Studies have shown that coworking spaces increase members’ social networks, and with AI, community managers can enhance their ability to create a sense of belonging and connectivity within the community.
AI-Powered Customer Support
Customer support is a crucial aspect of any business, and coworking spaces are no exception. With the help of AI-powered chatbots, coworking spaces can enhance their customer support services significantly.
Chatbots such as Intercom’s Fin can provide instant and accurate responses to common queries based on existing support content. Members can get answers to their questions 24/7 without waiting for a human support team member to become available.
By investing in solutions like chatbots, coworking spaces can provide quality customer support and ensure a seamless experience for their members. This helps to establish trust between the coworking space and its members, enhance the overall experience, and create a positive brand image.
AI for Market Intelligence in Coworking Spaces
Market intelligence is crucial for the success of any business, including coworking spaces. According to a study by Nucleus Research, businesses using market intelligence and analytics experience an average return on investment (ROI) of 1,300%.Â
By leveraging AI, coworking spaces can obtain high-level pricing data on flexible workspace markets worldwide. AI-powered market intelligence tools like CoworkIntel’s InsightBot can help coworking spaces make strategic decisions to avoid costly mistakes.
Optimizing Space Utilization with AI-powered Sensors
AI-powered sensors can help coworking spaces optimize space utilization by accurately detecting and tracking movement, integrating with other systems for intelligent automation, and responding to changes in occupancy levels in real-time.Â
These sensors recognize patterns, distinguish between people and objects, and learn from past behavior to make data-driven decisions. Additionally, integrating occupancy sensors with other systems such as lighting and HVAC can lead to significant energy savings, making it a valuable investment for coworking spaces.
AI-powered Energy Efficiency Solutions
AI-powered occupancy intelligence systems can help coworking spaces optimize their energy usage, save costs, and contribute to a cleaner environment. By maintaining a comfortable and stable indoor climate based on occupancy levels, weather forecasts, and other factors, it can reduce energy consumption by up to 40% in just three years.Â
It can also identify imbalances, failures, and flaws in HVAC systems, making operation teams more efficient. Overall, AI-powered energy efficiency solutions can improve the productivity and health of members while also reducing the carbon footprint of the coworking space.
AI-powered Systems for Safe 24/7 Access to the Space
AI-powered access control systems can provide secure and convenient access to coworking spaces. They use facial recognition technology to grant access based on predefined rules and can detect potential security threats in real-time. These systems can also use machine learning algorithms to continuously learn from data and improve performance over time. With AI-powered security and access control, coworking spaces can ensure the safety of their members while also streamlining their operations.
The Future of Coworking with AI
AI is poised to revolutionize the coworking industry in many ways, from optimizing space utilization and energy efficiency to improving security and access control. However, its ultimate impact may be in freeing up coworking managers to focus on what they do best: building relationships and fostering community. With the help of AI, coworking spaces have the potential to become even more vibrant, supportive, and collaborative environments that benefit everyone involved.
