What’s going on:
Hilton unveiled its latest extended stay brand called Project H3, targeting traveling workers and other price-sensitive consumers, according to Yahoo Finance.
Why it matters:
Hilton published that Project H3 is designed to tap into the $300 billion workforce traveler market, which includes traveling nurses, military personnel, and those experiencing workforce relocations.
The brand may also benefit the growing number of digital nomads and gig economy workers in the U.S. by placing an emphasis on providing accommodations for long stays, with average stays of 20+ nights.
Hilton aims to cater to the growing demand for long-stay accommodation, particularly in the lower midscale extended-stay segment of the market. By offering a short-term apartment-like experience with hotel conveniences, the brand is catering to the needs of traveling workers, making it easier for them to find suitable accommodation while on work assignments.
How it’ll impact the future:
The pandemic has accelerated the trend of remote work, leading to an increase in people moving around and working from different locations. Hilton’s extended stay options might provide a convenient solution for remote workers who need to stay in a new location for an extended period.