What’s going on:
Instacart, a grocery e-commerce platform, is entering into a new partnership with flexible workspace provider Industrious. The collaboration will allow Instacart’s B2B unit to become the official same-day snack, beverage, and supplies marketplace for Industrious’ U.S. coworking spaces, according to Grocery Drive. It’s reported that Industrious business customers will be granted “a complimentary one-year Instacart+ membership with unlimited free same-day delivery on orders over $35.”
Why it matters:
This partnership reflects the evolving nature of the workplace and the increasing importance of amenities in shared coworking spaces. The move shows how Industrious is aiming to diversify revenue streams and boost office attendance.
Food and beverage offerings have been found to be particularly valued by Industrious members, with the company’s data showing higher foot traffic on days when these offerings are available, according to Grocery Drive.
How it’ll impact the future:
The collaboration between Instacart and Industrious could set a precedent for other companies seeking to modernize their workplaces and attract employees back to the office. As businesses continue to adapt to the evolving needs of the workforce, the provision of amenities like food and beverage services could become a standard expectation. This could lead to increased demand for services like Instacart Business, which allows businesses to order supplies and food essentials online from retail partners.
If successful, it could lead to a broader trend of companies investing in services that enhance the office experience and promote in-person collaboration. This could also stimulate competition among coworking spaces and traditional offices to offer more attractive amenities, potentially leading to a more diverse and dynamic workspace market.
