Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
What’s going on:
Three board members — Daniel Hurwitz, Vivek Ranadivé, and Véronique Laury — all resigned from WeWork due to disagreements about company governance and strategy, according to The Wall Street Journal. It’s reported that WeWork has appointed four new directors, all with previous experience in managing corporate bankruptcies and restructurings, to fill these gaps.
The move comes after WeWork expressed doubts about its ability to continue operations in the face of business setbacks, including declining demand and increased member turnover. The company’s shares have plummeted to 13 cents a share, a significant drop from their debut price of over $11 in October 2021. The future of WeWork is now hinging on a comprehensive turnaround plan for the next year.
Why it matters:
The company’s board shake-up sheds light on the severity of its operational and financial struggles. As a major player in the flexible workspace industry, WeWork’s trajectory has larger implications for the commercial real estate market and venture capital investment firms considering flexible office opportunities.
How it’ll impact the future:
WeWork’s challenges might push the coworking industry towards more sustainable, demand-driven business models, possibly with reduced emphasis on rapid expansion and more focus on profitability. As companies reconsider their workspace needs in the post-pandemic economy, flexible office providers, including WeWork, will probably need to adapt to changing occupancy rates and client demands. The overall trend may lead to a change in how businesses view and utilize flexible workspaces for the remainder of 2023, and beyond.
