Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
What’s going on:
WeWork Inc. is now warning of potential bankruptcy, according to CNBC. In a filing with the U.S. Securities and Exchange Commission (SEC), the company raised “substantial doubt” about its financial stability due to losses, negative cash flows, and the repercussions of the COVID-19 pandemic. WeWork experienced a drastic drop in its share value, declining by over 25% due to these concerns about its future viability, according to Bloomberg. WeWork stock is trading below $1, with a net loss of $700 million in the first half of this year.
Why it matters:
Despite recently restructuring its debt by $1.5 billion and extending maturities (with the help of its main creditors and SoftBank), Bloomberg reports that the company’s bonds are trading at concerning levels. This downturn follows WeWork’s previous hurdles, including a failed attempt at an initial public offering (IPO) in 2019 under co-founder Adam Neumann, and challenges posed by the Covid-19 pandemic, which saw reduced occupancy in its office spaces. WeWork has undergone leadership changes as well — with CEO Sandeep Mathrani leaving earlier this year, as well as the changes to the board that were recently announced.
How it’ll impact the future:
WeWork is one of the most influential companies in the coworking industry. As the company’s challenges persist, it may influence investor and customer sentiment about the coworking industry as a whole.
There is a rising demand for flexible work solutions and hybrid office models, and the commercial real estate (CRE) market has been closely following these trends when evaluating what role traditional office spaces will play in the future of work. Any setbacks experienced by WeWork could also provide an opportunity for firms attempting to gain market share. Commercial investors might invest more in building digital infrastructure than physical office spaces if CRE’s can’t draw workers back to the office. WeWork plays a vital factor in the rise in innovative workspace solutions that cater more to flexible, digital-first work environments regardless of its outcome.
