A growing number of U.K. workers are seeking opportunities to work from sunnier, more affordable locations abroad. According to a recent article by The Daily Mail, which cites research from the Post Office, 72% of workers in the U.K. are considering adopting the digital nomad lifestyle.
This trend isn’t limited to just the younger generation of workers, either. While 83% of Gen Z and Millennials expressed interest in this work model, a reported 56% of Baby Boomers also showed enthusiasm.
In fact, nearly a third of the surveyed 2,000 U.K. adults expressed a desire to swap their desks for remote locations that offer a lower cost of living than Britain.
Lisbon, Porto, Athens, Lille, and Zagreb were all cited as international cities that have emerged as top choices based on affordability factors including the cost of food, accommodation, and even beer prices.
It’s reported that over half of the survey’s respondents believe that becoming a digital nomad would improve their work-life balance. Others see it as an opportunity to explore the world, spend more quality time with loved ones, avoid daily commutes, or even learn a new language. However, the report also highlighted the potential financial benefits, suggesting that working remotely from a cheaper country on a U.K. salary could be a strategic way to navigate the rising cost of living.
The rise of digital nomads suggests a broader global shift in the understanding of work-life balance and productivity. As technology continues to bridge geographical divides, it’s likely that this digital nomadism will only grow in the coming years.