Dr. Gleb Tsipursky – The Office Whisperer
Nirit Cohen – WorkFutures
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Jonathan Price – CRE & Flex Expert
The term “infrastructure” has a broad meaning. Suffice it to say that it includes the essential system and services that support the daily operations of a business. “Infrastructure provider” would then include a legal entity involved in procuring such services.
Let’s zoom in
Let’s narrow the scope of this article to the realm of web hosting infrastructure providers. A recent survey by a leading digital marketing solutions provider reveals that approximately 71% of small businesses have established websites as of 2025, while 29% operate offline.
So, when the remaining 29% decide to choose a sustainable infrastructure provider, they should consider the following.
Environmental Impact and Certifications
A truly sustainable web hosting provider should have their latest environmental footprint resort easily accessible on their website. Such reports typically include data on the company’s CO2 emissions, waste, and energy consumption over the past year.
Sustainable infrastructure providers usually hold at least one of the following certificates:
- LEED (Leadership in Energy and Environmental Design)
- B Corp (Benefit Corporation with outstanding business practices)
- ISO 14001:2015 (a common standard for commitment to sustainability)
Energy usage
Eco friendly hosting providers should use servers that are 100% powered by renewable energy sources.
Tech giants now provide such server infrastructure due to the latest breakthroughs in the energy storage industry.
Waste management
The UN Institute for Training and Research predicts that the annual e-waste generation worldwide will reach 82 million tons by 2030.
So, a sustainable web hosting provider must be fully committed to responsible e-waste disposal and recycling practices.
Long-term cost-effectiveness
Sustainable web hosting infrastructure has higher upfront costs. For example, data center upgrades start at $100,000, while renewable energy systems installation costs $500,000.
In the long run, sustainable providers rely on lower operational costs and government subsidies to compensate for their initial spending.
There are multiple benefits to the users of green web hosting, with an improved brand image being the most straightforward.
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Resilience and Reliability
When shopping for a sustainable hosting infrastructure provider, businesses seldom worry about whether the provider’s servers are well protected against the adverse effects of climate change.
Tech giants use multiple layers of protection to ensure the 24/7 operation of their physical servers. Their buildings are designed to be flood-resistant and are made of fireproof materials.
Last but not least, tech companies have developed native server cooling systems that can adapt to extreme weather conditions.
In view of reliability, sustainable server infrastructure must also provide for AI development’s energy and computation needs, without compromising overall performance.
Innovative infrastructure solutions
At the beginning of 2025, businesses should look for hosting providers that have integrated innovative latency reduction solutions.
One such solution is edge computing – an innovative computing model that brings computation and data storage closer to the data sources.
Many smaller green hosting providers and resellers have focused on serverless architecture, significantly reducing operational costs while allowing for greater scalability.
Scalability and Flexibility
Sustainable web hosting infrastructure should be scalable and flexible. As cloud technology have become more affordable and accessible in 2025, more small and medium-sized enterprises will adopt it.
Cloud infrastructure is quite malleable and can easily be modified to accommodate businesses of various sizes and resource needs.
The provider should offer customizable hosting plans for every business’s specific market exposure, budget, and growth strategies.
The infrastructure provider should be a long-term partner
Choose a hosting infrastructure provider with a broad plan portfolio and a flexible pricing policy and you will eliminate the stress of repeating the above research in the future.
The long-term partnership between businesses and infrastructure providers generally guarantees constant quality improvements in the future.
Leading infrastructure providers are also proactive in helping businesses comply with the latest sustainability trends and regulations, while staying ahead of the competition.
Conclusion
When choosing a hosting infrastructure provider, business owners must first check the provider’s certificates: it should be environmentally conscious and open to constant innovations like edge computing and smart grid integration.
Last but not least, your infrastructure provider should offer scalable and flexible hosting plans aimed at customer retention and long-term cooperation.
