Dr. Gleb Tsipursky – The Office Whisperer
Nirit Cohen – WorkFutures
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Jonathan Price – CRE & Flex Expert
- Work Location as a Service (WLaaS) is a concept that reimagines office real estate as not a fixed asset, but a flexible platform.
- AI-integrated collaboration hubs will emerge as magnets for focus work, team sprints, and innovation sessions.
- AI-powered orchestration will drive measurable gains in output and engagement, ensuring teams are always in the most productive setting for the work at hand.
Remote? In-office? Hybrid?
We’ve moved beyond that conversation.
Let’s fast-forward.
It’s 2032. Where people work is no longer dictated by corporate policy. Artificial intelligence and a wave of immersive technologies haven’t just elevated performance — they’ve completely reengineered how work is distributed between the physical and digital worlds.
Professionals no longer operate within static structures. They flow through a responsive network where intelligent systems determine the optimal location — physical, digital, or hybrid — for every task.
Work has become frictionless, location-fluid, and deeply contextual.
Smarter Spaces: When AI Chooses Where You Work
This transformation was at the heart of my conversation with Peter Miscovich, Executive Managing Director and Global Future of Work Leader at JLL. Miscovich described the present moment as “the stone age” of smart workplace technologies:
“Imagine a world two or three years from now,” he said, “where, between our digital twin capabilities and agentic AI systems, our daily work experiences — every hour, every minute — are fully orchestrated for us.”
Rather than deciding each day whether to work from home or head into the office, individuals will rely on AI-powered guidance.
These systems will factor in collaboration needs, energy levels, project cycles, and performance data to determine the most effective setting — making work location an intelligent choice, not a rigid mandate.
The Rise of Work-as-a-Service Infrastructure
Some of those settings will be fully virtual. Others, as Miscovich explains, will be digitally enhanced physical environments designed to foster not just productivity, but also connection, culture, and inclusion.
This is the foundation of Work Location as a Service (WLaaS) — a concept that reimagines office real estate from fixed asset to flexible platform. Instead of owning and maintaining office space, organizations will tap into a broader ecosystem of modular, on-demand work environments that match the pace and purpose of the modern workforce.
To support this shift, companies and municipalities will need to design agile networks of work-ready spaces. AI-integrated collaboration hubs will emerge as magnets for focus work, team sprints, and innovation sessions — pushing the boundaries of how and where meaningful work gets done.
Sector-specific environments will flourish, from biotech research labs to podcast studios and prototyping centers. These spaces will replace the one-size-fits-all headquarters with function-specific destinations that enable people to perform at their peak.
Distributed work centers (DWCs) will extend this concept across regions, offering high-quality, connected workspaces near where people actually live. These facilities will eliminate commutes while maintaining the infrastructure of professional settings — blending flexibility with presence.
And yes, even legacy offices will evolve. No longer a place you go by default, they’ll become intentional destinations, rich with tech and curated for high-value collaboration. Office design will shift from utility to experience — built to entice, not obligate.
Why WLaaS Makes Sense — For Business and Beyond
This isn’t just a trend. It’s a business imperative. As digital and physical workspaces converge, organizations must rethink how they support teams across both. Those that embrace WLaaS can remove geographic constraints, access diverse talent pools, and offer unparalleled choice in how people work.
AI-powered orchestration will drive measurable gains in output and engagement, ensuring teams are always in the most productive setting for the work at hand. And rather than pouring resources into underutilized real estate, investments will go toward high-performing, purpose-built environments.
Cities, too, have a stake in this transformation. Hollowed-out downtowns can be revitalized as innovation clusters, coworking hubs, and creative studios. Smaller towns and rural areas can plug into the knowledge economy by building the right infrastructure to host distributed talent and companies.
Wherever the ecosystem exists, the work will follow.
Work Is No Longer a Location — It’s a Living Network
This isn’t about adjusting office policies. It’s a radical rethinking of what work means and where it lives.
Work is becoming ambient, integrated, and smart. The companies and communities that stop arguing over where work “should” happen — and instead ask how it works best — will lead the way.
Work Location as a Service isn’t just a new format. It’s the future infrastructure of work.
And the future isn’t waiting.
