Dr. Gleb Tsipursky – The Office Whisperer
Nirit Cohen – WorkFutures
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Jonathan Price – CRE & Flex Expert
Multinational office space provider International Working Group Plc (IWG) is ramping up its presence in the Philippines as companies seek more agile and cost-efficient workspace strategies in response to ongoing geopolitical and economic volatility.
The company believes that rising operational costs and changing global trade dynamics may push firms to adopt decentralized operations, prompting a growing interest in satellite office setups and alternative locations like the Philippines. This potential transition has spurred an increase in inquiries from companies across Asia and the United States exploring regional diversification, according to Business World.
IWG’s new country manager for the Philippines, Rowena Bravo-Natividad, is steering the company’s local strategy, which focuses on enhancing accessibility, tailoring offerings to evolving business needs, and expanding through local partnerships. With a background in finance and years of experience within IWG, Natividad brings a data-driven approach to growing the company’s footprint.
Under her leadership, IWG is expanding in both metropolitan and underserved areas, targeting cities such as Pangasinan, Bacolod, and General Santos City. The Greater Manila Area remains a key priority due to its dense workforce and proximity to business hubs.
In line with the global rise of hybrid work models, IWG is positioning itself as a strategic partner offering enterprise-grade services such as disaster recovery sites, virtual offices, and fully managed workspaces. These solutions are designed to cater to the needs of large enterprises, SMEs, and startups seeking flexibility and resilience.
Since the beginning of 2025, IWG Philippines has launched five new locations across Pampanga, Batangas, Cavite, Makati, and Cebu. It plans to open 12 more sites before the end of the year, under its Regus, Spaces, and HQ brands. With 38 current locations, the company aims to grow to 50 by the end of 2025. As of mid-May, eight additional centers have already been secured in key urban areas including Cebu, Cavite, Makati, San Juan, and Quezon City.
Globally, the flexible workspace sector is projected to comprise 30% of corporate real estate portfolios by 2030, and IWG is positioning itself to support this transformation.
In the Philippines, the company maintains an average occupancy rate of 80% across its network and aims to sustain or surpass this level as demand grows.
