Dr. Gleb Tsipursky – The Office Whisperer
Nirit Cohen – WorkFutures
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Jonathan Price – CRE & Flex Expert
We live in an era where your next opportunity likely starts with a Google search. Long before anyone reads your resume or evaluates your credentials, they’re searching for you online.
Whether through LinkedIn, internal talent databases, or AI-driven screening tools, decision-makers start where most people do: the search bar.
What they discover there carries real weight. You might pitch yourself as a thought leader, but if your online presence reveals an outdated profile or content that looks AI-generated, it casts doubt.
That gap between your narrative and what others can easily verify doesn’t just create skepticism — it often leads to a quick dismissal.
Employers today are hiring for adaptability and authenticity just as much as they are for skills. That’s why recruiters don’t just review your documents — they look for consistent signals across all platforms where your professional work lives.
An ignored LinkedIn page or a mismatch between your profile and your claims can be damaging. Inconsistent or artificial content doesn’t build trust; it erodes it.
In this search-first world, credibility and coherence are expected.
Trust Isn’t Something You Can Hire Out
Relying on third-party services to polish your resume or social profiles won’t get you far if there’s no substance behind the shine. You can’t outsource authenticity. A real personal brand has to be lived, not manufactured.
Success in today’s job market depends on genuine alignment between your message, your digital presence, and your daily work.
This doesn’t mean you need to be everywhere or constantly post content. But the places people go to learn about you — especially LinkedIn — should reflect your values, expertise, and direction.
An authentic profile or portfolio that speaks in your own voice will do far more for your credibility than a perfectly polished but impersonal one. The aim isn’t universal appeal. It’s clarity, so the right people can clearly see what you bring to the table.
A disconnect between what you submit and what your digital trail reveals — or doesn’t — is enough to get you overlooked. Not because you lack skills, but because there’s not enough real proof.
Hiring teams are searching for evidence: in your online posts, your network’s endorsements, and even casual interactions that showcase your thinking and communication.
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Presence Goes Beyond the Office
In an upcoming episode of The Future of Less Work, Lorraine K. Lee, author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career, explains the shift from physical to virtual presence.
“Presence is no longer just about how others perceive us in person. It’s also about where they see us — especially online,” she said. “It’s in how we show up on video calls, on LinkedIn, and even in digital spaces where we’re not physically present.”
In a world where collaboration is often asynchronous and influence spreads through digital threads and shared documents, your visibility needs to be intentional. That means offering value through thoughtful comments, writing with a clear point of view, and showing up with intention, even in the smallest digital moments.
As Lee notes, people can tell when you’re being thoughtful versus simply posting for attention.
Don’t Wait to Be Discovered
If you’re navigating a career shift or trying to break into a new space, the best time to build your visibility is before you need it.
Make sure your online presence reflects your actual strengths and goals, not just what you think others want to see. Avoid handing over your voice to platforms or people who can’t speak from your experience.
Because like it or not, you already have a personal brand.
As Lee puts it, “We all have a brand. The question is whether you’re actively shaping it or letting others do it for you.”
That means owning your narrative. If you’ve made a major transition, talk about it. Share your learning curve, your curiosity, and your growth. If you’re positioning yourself as a thought leader, do it with substance and regularity.
You’re not aiming to go viral — you’re building a visible track record. And track records are what build trust.
Above all, don’t delegate your identity. Tools can help. Experts can amplify. But only you can consistently tell your story in a way that rings true.
The future of work is digital, distributed, and transparent. And the professionals who will stand out are the ones whose online presence genuinely reflects who they are, what they know, and how they show up.
Not a curated version designed to impress — but a consistent, real version designed to connect.
