Dr. Gleb Tsipursky – The Office Whisperer
Nirit Cohen – WorkFutures
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Jonathan Price – CRE & Flex Expert
Coworking has officially crossed an exciting threshold: it’s no longer just a real estate product, but now a financial benefit.
This week, global fintech Revolut announced the rollout of its new credit card offering in Mexico. Buried among the travel perks, digital subscriptions, and insurance bundles was a detail that matters deeply to the flex space industry: access to WeWork locations included as a card benefit.
It’s a small line item in a broader financial product launch, but a big signal for the future of flexible work.
Coworking Is Becoming Infrastructure
The inclusion of WeWork as a bundled benefit places coworking in the same category as airport lounges, cybersecurity tools, and premium media subscriptions. In other words: essential lifestyle infrastructure for modern professionals.
This is part of a larger shift already underway:
- Work is no longer tied to a single office
- Financial products are increasingly designed around how people live and work
- Flexible workspace is becoming embedded, not optional
Revolut is selling access — the ability to work from somewhere professional, reliable, and on-demand.
That’s a meaningful evolution for the coworking model.
But Revolut isn’t the very first card to offer coworking perks. In the past, some American Express business cards gave temporary WeWork access, and programs like Konfío in Mexico offered limited day passes to small business cardholders. Travel-focused lifestyle cards have also occasionally included discounts on coworking memberships.
What makes Revolut different is how direct and built-in the access is. Unlike most previous offers, it’s no longer a promo or a limited credit — it’s part of the standard card benefits, making flexible workspace a core, mainstream feature rather than a niche add-on.
From Employer Benefit to Individual Financial Tool
Historically, coworking access was paid for by startups, subsidized by employers, and purchased directly by freelancers or operators
Now, it’s being underwritten by financial institutions and delivered directly to individuals.
This matters because it aligns with three accelerating trends:
- The individualization of work
Workers are assembling their own “work stack” — tools, spaces, and services — independent of a single employer. - The rise of bundled work-life products
Banks, fintechs, and platforms are competing on lifestyle relevance, not just interest rates. - Coworking’s normalization
Flex space is no longer a niche or temporary solution — it’s assumed infrastructure for mobile professionals.
Why This Is Bigger Than Revolut or WeWork
The real story isn’t about one fintech or one coworking brand.
It’s about distribution.
By embedding coworking access inside a credit card, Revolut is effectively:
- Expanding coworking’s reach beyond traditional buyers
- Introducing flex space to users who may never have proactively searched for it
- Normalizing coworking as a default part of professional life
For operators, this raises new strategic questions:
- What happens when coworking is sold via financial platforms, not leases?
- How does brand value shift when access is bundled, not booked?
- Will more banks, insurers, or travel platforms follow?
If airport lounges became ubiquitous through credit cards, coworking may be next.
A Signal for the Flex Space Industry
For years, the flex space industry has argued that coworking is about access, flexibility, and optionality. This move validates that thesis.
When coworking shows up as a credit card benefit, it’s no longer experimental. It’s mainstream.
And for an industry still redefining its post-pandemic role, that may be one of the clearest signals yet: flexible workspace has officially entered the financial and lifestyle core of modern work.
