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Google Scraps DEI Ambitions, Reversing Status As Vocal Inclusivity Advocate

“In the future we will no longer have aspirational goals," the company, which is a federal contractor, said when announcing the end of its hiring initiatives.

Allwork.Space News TeambyAllwork.Space News Team
February 6, 2025
in News
Reading Time: 2 mins read
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Google Scraps DEI Ambitions, Reversing Status As Vocal Inclusivity Advocate

The logo of Google LLC is shown on a building in San Diego, California, U.S., October 9, 2024. REUTERS/Mike Blake/File Photo

Alphabet’s Google is scrapping its goal to hire more employees from underrepresented groups and is reviewing some of its diversity, equity and inclusion (DEI) initiatives, joining a slew of U.S. businesses scaling back diversity initiatives.

“In 2020, we set aspirational hiring goals and focused on growing our offices outside California and New York to improve representation,” Fiona Cicconi, Alphabet’s chief people officer, said in the memo on Wednesday, a copy which was reviewed by Reuters. “…but in the future we will no longer have aspirational goals.”

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Google had been for years among the most vocal companies pushing for more inclusive policies in the wake of protests against the police killings of George Floyd and other Black Americans in 2020. 

In 2020, CEO Sundar Pichai set a goal to have 30% more of its leaders be from underrepresented groups by 2025. At the time, about 96% of Google’s U.S. leaders were white or Asian, and 73% globally were men.

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In 2021, it began to evaluate executive performance on team diversity and inclusion after a prominent leader of artificial intelligence research said the company abruptly fired her after she criticized its diversity efforts. Google’s chief diversity officer Melonie Parker said in a 2024 interview with BBC that the company had hit 60% of its five-year goals.

On Wednesday, the Alphabet spokesperson said the company did not have updated figures regarding Pichai’s goals.

Alphabet’s annual filing with the U.S. SEC on Wednesday showed it omitted a line saying it was “committed to making diversity, equity and inclusion part of everything we do and to growing a workforce that is representative of the users we serve.”

That statement appeared in annual reports from 2021 to 2024. The spokesperson said the line was removed to reflect its review of DEI programs.

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Google, which sells cloud computing and other services to the U.S. government, also said it was reviewing policy changes by President Donald Trump aimed at curbing DEI in the government and among federal contractors.

“Because we are a federal contractor, our teams are also evaluating changes to our programs required to comply with recent court decisions and U.S. Executive Orders on this topic,” Cicconi said in the email.

The company will maintain internal employee groups like “Trans at Google,” “Black Googler Network” and the “Disability Alliance,” which the company has said inform decisions around products and policies.

The Wall Street Journal first reported on Wednesday about the memo.

Facebook parent Meta Platforms in January said in an internal memo it was ending its DEI programs, including those for hiring, training and picking suppliers.

Amazon also said it was “winding down outdated programs and materials” related to representation and inclusion, in a memo to its employees, seen by Reuters.

Conservative groups, fortified by a 2023 U.S. Supreme Court ruling that invalidated affirmative action in university admissions, have condemned DEI programs and have threatened litigation against companies implementing them.    

(Reporting by Kenrick Cai in San Francisco and Akash Sriram in Bengaluru; Editing by Shilpi Majumdar and Alistair Bell)

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Source: Reuters
Tags: DE&ILeadershipNorth AmericaWorkforce
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Allwork.Space News Team

Allwork.Space News Team

The Allwork.Space News Team is a collective of experienced journalists, editors, and industry analysts dedicated to covering the ever-evolving world of work. We’re committed to delivering trusted, independent reporting on the topics that matter most to professionals navigating today’s changing workplace — including remote work, flexible offices, coworking, workplace wellness, sustainability, commercial real estate, technology, and more.

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