Former WeWork Executive Launches New Flexible Workspace Brand In London

A new flexible workspace operator has entered the London market, led by a former senior WeWork executive and built around a landlord partnership model rather than traditional leasing.

Alex Passler, who previously oversaw real estate strategy for WeWork across Asia Pacific and the Americas, has launched Vallist with a 30,000-square-foot flagship location at Finlaison House in Holborn. The opening marks Vallist’s first operational site and its entry into the U.K. flex office market, according to Digital Journal. 

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Management Agreement Model Replaces Long-Term Leases

Vallist operates through white-label management agreements with property owners, avoiding long-term lease commitments. Under this structure, Vallist manages the workspace on behalf of the landlord, with revenue shared between both parties.

The approach removes lease exposure for the operator and differs from traditional flex office models that rely on fixed rental obligations and high occupancy levels to remain profitable.

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Holborn Location Targets Professional Services Demand

Finlaison House is located near London’s Royal Courts of Justice, an area with a high concentration of legal and professional services firms. The workspace has been designed to support privacy and security requirements associated with those sectors.

The building includes private office suites, coworking areas, meeting rooms, and shared lounges. Access is offered through private office agreements and Work Club memberships, which provide flexible use of shared spaces without long-term commitments.

Hospitality-Led Design and Member Programming

The Vallist space emphasizes hospitality-led design, with open access entry, curated interiors, and a layout intended to minimize noise and visual congestion. The operator has positioned the building closer to a members’ club model than a conventional coworking environment.

Member programming includes hosted events and social gatherings, which are integrated into the workspace offering rather than positioned as separate amenities.

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Aligning Operator and Landlord Incentives

By operating as a manager rather than a tenant, Vallist aligns its performance with the financial outcomes of the property owner. Revenue is tied to workspace utilization and service delivery rather than fixed rent obligations.

This model offers landlords an alternative route into flexible workspace without transferring operational control or long-term vacancy risk to a third-party tenant.

Launch Follows Changes in the Flexible Workspace Strategy

The launch of Vallist follows continued changes in flexible workspace strategies after several large operators restructured lease-heavy portfolios in recent years. Industry participants have increasingly explored partnership and management-based models as alternatives to traditional leasing.

Vallist has not announced additional locations or a timeline for expansion beyond its Holborn site.

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