Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
WeWork has begun operating headquarters for midsized companies through their new HQ program. Similar to their coworking spaces, they sign the office lease, design the interior, manage the facilities, then rent out the space to companies on one to three-year leases.
This allows WeWork to operate smaller spaces that do not fully accommodate coworking centers. There are currently five WeWork HQ locations in San Francisco.
“Demand for the offering has far exceeded supply, and every HQ by WeWork is occupied by a company at opening,” said Michael Hershfield, senior director of WeWork’s medium business segment.
Each space offers typical WeWork amenities such as private phone booths and lounges, but without the beer on tap and other lifestyle offerings.
Coworking rival IWG sued WeWork stating trademark infringement over their HQ Global Workplaces program. WeWork claimed no wrongdoing since the term HQ is generic.
The first WeWork HQ member, marketing software company Movable Ink, were seeking a space in San Francisco after struggling to find a reasonably priced location.
Now that they have partnered with WeWork, the company has signed a 5,445-square-foot, two-year lease and has grown from 27 employees to 42.
